Evaluating Messages and Images that Reflect Different Cultures - PURCOMM

Messages and Images

language is all around us- from the moment we wake up, to the way we speak in order to communicate with each other, to the posts and comments we make on social media, and even as we use our body to give cues and signals of pain, hppiness, and excitement, and up to the time we fall asleep, langage is an inevitable part of human lives.

Media Messages

contains information and ideas that are shared to a large audience; if not scrutinized properly, they may become agents of misinformation and may lead people to form wrong judgement and image son the subject of the wrongly presented media message. One ensures that the ideas presented are accurate, relevant, and appropriate to be posted or shared with everyone.

Simplicity

the quality or condition of being easy to understand or do; is my purpose evident? is my core message clear?

Specificity

refers to the choices of language and its usage; is my language concrete?

Structure

ideas should be organized and easy to follow; is there a more effective way to arrange my ideas?

Stickiness

ideas must catch the audience's attention and must retain in their minds; did my message attract the audience? can they remember my message?

Message

the content of information that the sender wants to transmit to the receiver; may be presented in several forms like spoken words, written words, non-verbals, pictures, films, etc.

Purpose of the Message

it is important to have a goal in mind to successfully share the content of your message;

To inform or educate

message should be neutral and unbiased. Be vigilant in indentifying or filtering fake news on social media by using critical thinking.

To entertain

message should give the audiencce an enjoyable and relaxing feeling. Should be light and short. Message can be humorous, but does not need to be funny all the time.

To persuade

message should be able to influence the audience towards the argument; let them believe in the idea that you are presenting to them.

Elaboration Likelihood Model

considers the audience's likes, dislikes, experiences, etc.

Theory of Planned Behavior

predict the outcomes based on attitude, normative beliefs, and controllability.

Inoculation Theory

use forewarning or explain possible devastating results of an action.

Narrative Paradigm

tells stories to appeal to the emotions.

To argue

convince others that the idea and the reason are true by defending and proving the points with facts, statistics, and figures; logic-based and very factual

Ethos

credibility

Pathos

Appeal to emotion

Logos

Appeal to logic

To inspire

fill someone with the urge or ability to do or feel something especially to do something creative, beneficial, righteous and worthwhile; moving and spiritually uplifting.

Sources of the Messages

groups or individuals have different purposes of encoding message but equally share a responsibility of truthful and unbiased dissemination of message across audiences.

Verbal Communication

expressing ideas to others by using spoken words; written communication and oral communication.

Non-verbal Communication

visual signals such as facial expressions, gestures or body language, tone of voice, and proxemics or distance between communicators.

Visual Communication

makes use of signage, illustrations, posters, graphic designs, etc.

Audio-visual Communication

passing information as in the form of sound and visual component.