MIL - Lesson 2 Evolution of Media

Pre-Industrial Age / Pre-Historic Age (Before 1700)

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Cave paintings (Parietal Art)

Are numerous paintings and engraving found on cave walls or ceiling around 38,000 BCE

Petroglyphs

are carvings or engravings in rocks or caves while pictographs are sketches and paintings that usually depict nature.

Megalithic arts

involve the process of arranging or stacking together artistically the stones or big rocks for a certain purpose.

Papyrus (2,500 BC)

• Made from pith of papyrus plant. It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.

Acta Diurna

daily roman official notices, a sort of daily gazette. They were carved on stone or metal and presented in message boards in public places like the Forum of Rome.

Daily Acts

Latin translation of Acta Diurna

Maya codices (singular codex) (5th Century)

are folding books written by the pre-Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican bark paper. The Dresden codex in the most important of the few that survive.

Woodblock printing

A technique for printing text, images or patterns used widely throughout East Asia and originating in China.

Dibao in China (2nd Century)

the earliest and oldest newspaper in the world.

Industrial Age (1700s to 1930s)

People used the power of stream, developed machine tools, established iron production, and the manufacturing of various products(including books through the printing) 

It was where, oral and written forms of communication started.

Storytelling was the primary method of delivery. 

Printing press was developed and later books too.

Telegraph

Any device or system that allows the transmission of information by coded signal over distance

Samuel F.B. Morse (1836)

He invented the telegraph and the morse code

Motion Picture (film or movie)

Series of still photos on film, projected in rapid succession onto a screen by means of light.

William Kennedy Laurie Dickson and Thomas Edison (1888)

They invented the “Motion Picture (film or movie)”

Telephone

A telecommunications device that permits two or more users to conduct a conversation when they are too apart to be heard directly

Alexander Graham Bell (1876)

He invented the telephone

Printing Press

It is a device that applies pressure to an inked surface resting that applies pressure to an inked surface resting upon a print medium (like paper or cloth).

Johannes Gutenberg (1440)

He invented the printing press

Typewriter

a mechanical or electromechanical machine for typing characters.

Sholes and Glidden (1873)

They invented the type writer

Electronic Age (1930s to 1980s)

• Invention of transistor

• Transistor radio, electronic circuits and the early computer

• In this age, long distance communication became more efficient

1947

Transistor Radio

1941

Television

1960

Mainframe Computer

1976

Apple 1 Computer

1960

OHP, LCD Projector

Information Age (1990s-2000s)

• The Internet paved the way for faster communication and the creation of the social network. People advanced the use of micro-electronics with the invention of personal computers, mobile devices, and wearable technologies.

• It is associated with the digital revolution. 

• This period refers to the rise of several online platforms for communicating.

Traditional Media 

• Any form of mass communication available before the advent of digital media.

• Synonymous to television, radio, newspaper, newsletter, and other print publications.

New Media

• Are forms of media that are computational and rely on computers for redistribution.

• creates an active involvement among its audience because it has a two-way form of communication.

Pre-Historic Age, Industrial Age, Electronic Age, Information Age,

The Evolution of Traditional to New Media

Manunggul Jar

is a renowned pre-colonial Philippine artifact (dating to 890–710 B.C.) and National Culture.

Claytablets in mesoptamia

used as a writing

medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age.

Cuneiform

characters that were imprinted on a wet clay tablet with a stylus often made of reed (reed pen)

1962

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