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Spectator sports 1918-39
Mass audiences gradually became profitable for the participants one hosts - it was possible to see a horse race for free
Epsom, Aintree and Derby race courses free areas:
Crowds of 200k-500k
Throughout the 20’s & 20;s on average —million people attendee professional football
22 million
Greyhound racing
The 2nd largest spectator sport - June 1927 White City Stadium - up to 100k people would attend races
50K people payed to see the — Cup in 1933
Ryder
By 1936 BBC begun broadcasting football matches
FA concerned that people would stop attend matches - helped to extend sporting events and create national spectator culture
Sport during the 2nd world war
Originally closed due to fear of bombing - morale and demand led to reopening
1943 55,000 attended a football match in Chelsea which raised £8k for naval welfare charities
Cricket - surge in popularity post 1945
1948 Ashes test between England & Australia
In 1955 there were 3,500 matches 1965 there was only 2,300
Rejected in the 1960’s as a sport of the upper classes
1966 World Cup Final
32 million England defeat West Germany
Sports Council of Great Britain
Developed by govt in 1972 - designed to promote sport both among elite athletes and the public
In 1948 — million tickets were sold for Football League Matches, fell by — million 2 decades later
41, 30
Why did football ticket sales decline
Economy boomed and living standards improved football had to compete with other pass times - the growth in the availability of sport on television
The growth of violent clashes between violent suppporters
Football hooliganism
From the 50’s violent outbursts on terraces -
Mainly in football not other sports
Football matches were almost exclusively WC - older men that may have been a calm influence could afford leisure time away (gardening, holidays) left young men
Tourism pre period
A luxury reserved for the aristocracy and UMC
By 1925 1.5 million working class employees hand access to:
Paid holiday and bank holidays as result of social reforms
Tourism for the wealthy
Expensive seaside hotels and spa resorts
Sailing on the Norfolk Broads
International: French Riviera, Italy and Greece
In 1936 coaches transported — million passengers to rural parts of Britain and by 1939 there were - million cars on the roads
82 million, 2 million
— thousand people a year attended the Lake District during the 1930’s
72
By the 1920’s there were — boarding houses in Blackpool and many families went to the same one yearly
4,000
Many boarding hoses were run by spinsters or widows
Often they were women who had lost their husbands in the war
Boarding houses became less attractive as disposable incomes increased
Guest were not given their own keys and were unable to stay out late - many had strict behaviour rules
Butlin’s business model:
‘A weeks holiday for a weeks wages’
Cheap chalet accommodation, activities and entertainment, 3 meals a day
In 1939 Skegness And Clacton Butlins had — visitors a year
100k
Changes to butlins:
People didnt like the regimented nature of The camp
Started to offer holidays to teenagers with disposable income - tabloid stories of vandalism drinking, sex and antisocial behaviour
Caravanning
Popular in 1930’s - in 1934 there were 90 models of caravan available to buy (increase in car ownership)
20% of all holidays in 60’d - over ½ of the population had a caravan holiday in 70’s
By 1965 full employment and broader rights for workers meant that —% of workers had - or - weeks of paid holiday a year
—% had no holiday entitlement
60%, 2 to 3 weeks, 25%
Holidays abroad 1960’s and 70’s
1.5 million holidayed abroad in 1951 compared to 8.5 million in 1972 - declined again 1973 due to the rise in prices
By 1934 there were nearly — million cars on British roads
2.5 million, ½ were privately owned
1920’s cars were expensive - prices fell in early 1930’s
In 1939 the Rover 10/25 cost £250 - the Morris Minor SV was £100 in 1931
The Road Traffic Act
Removed speed limits from all but the most dangerous roads - original 20 mile an hour was unenforceable - introduced compulsory 3rd party insurance, the Highway Code
The Mini
1959 most iconic British car of the post war era - British Motor Corporation - extremely popular sold nearly 1.2million in Britain and globally - early 1960’s made a loss in every vehicle sold
1960’s car ownership increased
2.2 million cars were registered in london alone
By 1972 there were 13 million drivers - buying cars from Japan and Germany
1/3 of cars were imported in 1975 - half by 1979 - up from 1% from the 1940’s