MIL ♡ People Media

PEOPLE MEDIA

• persons that are involved in the use, analysis, evaluation and production of media and information

PEOPLE AS MEDIA

• media users

• intermediaries

• provide information to lower-end media users

LOWER-END MEDIA USERS

people with limited access to media and information

PEOPLE IN MEDIA

• media practitioners

• expertise or first hand knowledge

• provide information to media users

PEOPLE AS MEDIA

1. OPINION LEADERS

2. CITIZEN JOURNALISM

3. SOCIAL JOURNALISM

4. CROWD SOURCING

OPINION LEADERS

• source of viable interpretation of messages for lower-end media users

• are accepted by a group

  • Ex. The Two-step Flow Communication Model (1944)

    Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet

CITIZEN JOURNALISM

• people without professional journalism training can use the tools of modern technology & internet

• to create, augment or fact-check media on their own or in collaboration with others

SOCIAL JOURNALISM

• journalists using social media to make their content available to more people

  • Ex. Cartoon Analysis

CROWD SOURCING

• practice of obtaining needed services, ideas, or content by soliciting contributions

• from a large group of people and especially from the online community

TYPES OF JOURNALISTS BY MEDIUM

• Print Journalist

• Broadcasting

• Photo Journalist

• Media Journalist

HAPTIC TECHNOLOGY

• technology that uses touch to control and interact with computers

• a feedback technology

• from the user’s sense of touch by applying force, vibrations, and motions to the user

• used in game controllers, joysticks and steering wheels

  • virtual reality systems

VOICE AND TONE RECOGNITION

• technique in computing technology, created to identify and authenticate the voice of the speaker

  • speech recognition

  • tone recognition

Tone recognition

• used to detect a person’s health or emotional state.

• will open new opportunities in security and healthcare

INTERNET GLASSES

• technology that can display images directly onto our retinas while not blocking our sight

• stimulate virtual world

• used in eyeglasses and have uses ranging from e-gaming to military defense

CONTEXTUAL AWARENESS

• class of software that uses current information about the real world

• ability to sense their physical environment

• combining hard sensor information

• consider a “context aware” remote control

EYE TRACKING TECHNOLOGY

• a sensor technology

• makes it possible for a computer/device to know where a person is looking

• to control a computer using the eyes

• measures eye positions and movements

Law enforcement

• lie detection

Airport security

• identifying suspicious behavior

• Ex. to catch terrorists before they strike

Retail

• recording, monitoring and analyzing consumer behavior

• to “tailor” marketing to individuals

Safety

• alerting and awakening a drowsy or distracted driver would save many lives

Health care

• assisting people with disabilities or paralysis to communicate

Human-computer interaction

• using screen icons and a blink here or a gaze there

WEARABLE TECHNOLOGY

• watches are worn as a typical wristwatch but do more than just tell time

• same functions as smartphones

Massive Open Online Course

• a model for delivering learning content online to any person who wants to take a course

• with no limit on attendance