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employer branding
what people feel and think about working for your company
EVP-employee value proposition
what your company actually offers employees like competitive pay, hybrid work options and clear career growth paths
tight labor markets
few candidates, Hight demand
loose labor markets
many candidates, low demand
adapting strategies to labor markets
adjusting recruitment efforts depending on whether talent supply is scarce or abundant
avoiding discrimination (illegal questions)
employers cannot ask about protected characteristics (age,religion,marital status)
reliability in selection
consistency of results
validity in selection
accuracy in measuring job-related skills
social media screening risks
reviewing candidates’ online profiles can expose employers to discrimination frisks if not used carefully
internal
hiring from within
external
seeking outside candidates
diversity
balance affects innovation and diversity
employer branding-Char
focuses on how the organization is perceived as a workplace
builds trust, reputation, and emotional connection with candidates
uses storytelling, social media, and employee testimonials
influences applicant quality and retention
aligns with company culture and mission
employee value proposition (EVP)-Char
describes the total rewards and experiences offered to employees
includes compensation, benefits, flexibility, culture, growth, and recognition
must be unique, consistent, and authentic
supports recruitment and retention strategies
help different the company from competitors
tight labor markets-Char
labor demand is greater than labor supply
companies compete fiercely for limited talent
wages, benefits, and job offer increase
recruitment takes longer and costs more
common during economic expansion
Losses labor markets-Char
labor supply is greater than labor demand
many applicants available for few jobs opening
easier and cheaper to hire
wages and benefits may stagnate
common during recessions or layoffs
tight markets-Char
focus on retention
flexible work
EVP promotion
loose markets-Char
focus on screening and selecting top talent efficiently
may involve changing job ads, sourcing channels, or incentives
reflects agility in HR planning
Avoiding discrimination (illegal questions)-Char
stay compliant with EEO and labor laws
do not ask questions about
age, race, religion, marital/family status, disabilities, or sexual orientation
focus only on job-related qualifications
prevents bias and legal risk
promotes fairness and diversity
Reliability selection-Char
test or assessment gives consistent results over time
validity selection-Char
test accurately measures what claims (jobs skills)
social media screening risks-char
can expose private or protected information (religion disability
may lead to unconscious bias or discrimination claims
should be consistent, job-related and claims and documented
best sone by HR or third parties not hiring managers
internal recruiting-Char
promotes from within
boosts morale and motivation
reduces training time and cost
may limit diversity and new ideas
external recruiting-Char
brings in fresh talent and perspectives
expands diversity and innovation
often more expensive and time-consuming
requires cultural adjustment for new hire
employer branding-False
employer branding focuses on how customers view the company products
employer branding has no connection to the company culture or mission
employer branding-true
a strong employer brand helps attract and retain talented employees
positive employee experiences contribute to a strong employer brand
EVP-false
pay and benefits are the only components of an EVP
the EVP should be inconsistent to keep employees guessing
EVP-true
The employee value proposition describes what the company offers to employees in return for their work
a well-designed EVP can help reduce turnover and improve engagement
tight VS loose labor markets-false
a loose labor market means the demand for workers is higher than supply
employers have more power in tight labor market job seekers have more leverage
tight VS loose labor markets-True
in a tight labor market, there are more job opening than qualified worker
in a loose labor market, it’s easier and cheaper for employers to find candidates
wages and benefits typically rise in tight labor market
adapting strategies to labor markets-False
recruitment strategies should remain the same regardless of labor market conditions
adapting strategies to labor markets-true
in a loose market, employers can be more selective in choosing employees
adapting recruitment strategies helps maintain competitiveness and agility
in a tight labor market employers may need to improve pay and flexibly to attract talent
avoiding discrimination (illegal questions)-False
Asking about a candidate’s age or marital status during an interview is appropriate.
It’s acceptable to ask about religion if the job involves working on weekends.
avoiding discrimination (illegal questions)-true
Employers should only ask questions related to job performance and qualifications.
Avoiding illegal interview questions helps prevent bias and protects the company legally.
Reliability & Validity in Selection-False
A test can be valid even if it’s not reliable. — reliability is a prerequisite for validity.
Reliability & Validity in Selection-True
Reliability means that a test or assessment gives consistent results over time.
Validity measures whether a test accurately predicts job performance.
Using valid and reliable selection tools helps improve hiring decisions.
Social Media Screening Risks-False
Employers can freely make hiring decisions based on what they find on social media.
It’s safest for hiring managers to personally check every candidate’s social media account.
Social Media Screening Risks-True
Reviewing a candidate’s social media can reveal protected information, creating legal risks.
Social media screening should be applied consistently to all applicants.
Internal vs. External Recruiting & Diversity-False
Internal recruiting usually costs more than external recruiting
External recruiting takes less time than internal recruiting.
Internal vs. External Recruiting & Diversity-True
Internal recruiting promotes current employees into new roles.
External recruiting often brings fresh perspectives and greater diversity
Overusing internal recruiting can limit diversity and innovation