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confederate
an actor who participates in a psychological experiment pretending to be a subject but is actually working for the researcher
content analysis
a method used to analyze qualitative data in which the researcher looks for “themes” or trends that emerge from the data
covert observation
a type of participant observation in which the identity of the researcher, the nature of the research project, and the fact that participants are being observed are concealed from those who are being studied
cross-sectional design
comparing two or more groups on a particular variable at a specific time
opposite of a cross-sectional design
longitudinal design where the researcher measures change in an individual over time.
longitudinal study
research over a period of time using observations, interviews, or psychometric testing (similar to a repeated measures design in an experiment).
meta-analysis
pooling data from multiple studies of the same research question to arrive at one combined answer
method triangulation
using more than one method to gather data, such as interviews, observations, and questionnaires
participant observation
when a researcher joins a group in order to better observe and understand their behavior
prospective research
a study that attempts to find a correlation between two variables by collecting data early in the life of participants and then continuing to test them over a period of time to measure change and development
retrospective research
a study of an individual after an important change or development
acculturation
the process by which someone comes into contact with another culture and begins to adopt the norms and behaviors of that culture.
acculturation gaps
generational differences in acculturation and how this leads to conflict within the family.
acculturative stress
a reduction in the mental health and well-being of ethnic minorities that occurs during the process of adaptation to a new culture aka "culture shock."
assimilation
when an individual abandons their original culture and adopts the cultural behaviors and values of a new culture.
confirmation bias
when people tend to seek out or remember information that supports their currently held beliefs or expectations and ignore information that contradicts these beliefs.
cultural norm
a set of rules based on socially or culturally shared beliefs of how an individual ought to behave to be accepted within that group.
cultural dimension
the trends of behavior in a given culture which reflect the values of that culture.
conformity
a change of behavior as a result of real or imagined group pressure or norms
cognitive dissonance
argues that when we act in a way that contradicts our knowledge and/or beliefs, we experience dissonance.
surface culture
behaviors, customs, traditions and words of a culture that can easily be observed
deep culture
beliefs, values, thought processes, and assumptions of a culture that may be more easily understood by members of that culture but may be less accessible to members of other cultures
dispositional factors
individual characteristics that influence behavior and actions in a person such as personality or temperament
ecological fallacy
the assumption that two members from two different cultures must be different from one another, or that a single member of a culture will always demonstrate the dimensions which are the norm of that culture.
emic approach
looking at behaviors of a group from the perspective of one member of that group
enculturation
the process of adopting or internalizing the schemas of your culture
etic approach
typically taken within cross-cultural psychology where behavior is compared across specific cultures
foot-in-the-door technique
getting people to commit to something small, hoping to persuade them to agree to something larger
globalization
the process of interaction among people of different nations and cultures.
individualism vs. collectivism
the degree to which people are integrated into groups “i vs we”
in-group bias
favoring members of one’s in-group over out-group members
integration
when there is an interest in adopting the behaviors and values of a new culture, while still maintaining one’s original culture
low-balling
this technique involves making an attractive initial offer that a buyer will agree to, then raising the price slightly before a final purchase
marginalization
when it is not really possible to maintain one’s original culture, but because of exclusion or discrimination, it is not possible to assimilate into a new culture.
normative social influence
when a person conforms to be liked or accepted by members of a group
salience
when one is highly aware of one of their membership to a social group
self-efficacy
one’s belief in one’s ability to succeed accomplishing a task
self perception theory
suggests that our opinions and behaviors are determined by how we perceive ourselves as acting
social comparison
a drive within individuals to gain accurate self-evaluation by comparing oneself to other people
social cognitive learning theory
suggests that behavior is learned from the environment through the processes of modeling and reinforcement.
retention, attention, motivation, potential
conditions of social cognitive learning theory
social context
how someone reacts to something depending on their immediate social or physical environment
social identity theory
argues that we are not just one self but we have several social selves that correspond to group membership
stereotype
a social perception of an individual in terms of group membership or physical attributes