The Importance of Customer Service

Developing customer loyalty helps businesses to…

grow and be successful in the long term

Good customer service generates customer loyalty which drives…

repeat purchases and helps the firm to reduce marketing costs when launching new products

How customer service can help a business develop customer loyalty

When customers have a positive customer service experience, they’re more likely to return and recommend the business to others

How loyalty cards can help a business develop customer loyalty

A popular way for a business to encourage repeat customers. These typically offer rewards or discounts for frequent purchases

How saver schemes can help a business develop customer loyalty

These typically offer discounts or special pricing for customers who save money with them. This helps customers gradually save up some money that can be used at periods when food bills are higher e.g. Christmas