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Developing customer loyalty helps businesses to…
grow and be successful in the long term
Good customer service generates customer loyalty which drives…
repeat purchases and helps the firm to reduce marketing costs when launching new products
How customer service can help a business develop customer loyalty
When customers have a positive customer service experience, they’re more likely to return and recommend the business to others
How loyalty cards can help a business develop customer loyalty
A popular way for a business to encourage repeat customers. These typically offer rewards or discounts for frequent purchases
How saver schemes can help a business develop customer loyalty
These typically offer discounts or special pricing for customers who save money with them. This helps customers gradually save up some money that can be used at periods when food bills are higher e.g. Christmas
