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Biological Explanations For Prosocial Behaviour
Prosocial behaviour (as a broad term) – is intentional actions aimed at benefiting others over oneself.
One EXTREME FORM IS altruism – when one helps another person for no apparent reward, and potentially a cost to oneself.
BUT WHY are humans altruistic? BIOLOGICAL EXPLANATIONS
AS A SPECIES
- Natural selection -> increase behaviour that helps one survive
- kin selection -> behaviour that helps relatives survive
- kin selection – the more two individuals are genetically related, the more sense it makes for them to behave selflessly with each other
- NATURAL + KIN SELECTION = selfish gene theory – there is an innate drive for the survival and propagation of one’s genes
AS INDIVIDUALS -> BRAIN ANATOMY
- Related to amygdala activation. Larger amygdala, more empathy, more helping behaviours.
Cognitive Explanations For Prosocial Behaviour
Prosocial behaviour –intentional actions aimed at benefiting others over oneself, theory of the mind – cognitive understanding that others have perspectives and emotions distinct from your own , empathy – experiencing the emotions of others yourself,
WHEN one witnesses the suffering of someone else. THEY CAN EITHER FEEL
1. Personal distress (fear, discomfort) = LOW empathy
2. Empathetic concern (compassion, sympathy, sadness) = HIGH empathy
Personal distress – TWO OPTIONS
A) removing yourself (walk away, avoid)
B) egoistic helping (help to make yourself feel better. Def – suggests all prosocial behaviour is driven by self-interest) WHICH ONE ease, cost-benefit analysis
Empathetic concern – LEADS TO -> altruistic helping (ensures the person feels better. Def – voluntary selfless behaviour intended to benefit others with little/no expectation of personal reward)
- WHEN egotistic helping WHEN altruistic helping – easy to remove?
THERE ARE TWO THEORIES – Batsen (1980) Empathy Altruism Model – helping behaviour is motivated by the need to rid distress or because of empathy. Kaldini (1987) Negative State Relief Model – one only helps to reduce sadness/empathy
Sociocultural explanations theory
1) Social explanations for prosocial behaviour = social identity theory – explains how people define their self-identity through group membership
- Social categorisation (recognising groups) -> social identification (in/out AND salience IMPACTS ALTRUISM) -> social comparison (us ys them LEADS TO in-group favouritism (Levine) AND out group discrimination
- Social norms (salience) – beliefs and actions regarding personal behaviour in a social group (e.g. religious/school groups)
2) Cultural explanations for prosocial behaviour – cultural norms – set of societal expectations that influence behaviour
- how does the broader culture view:
- collectivism (group identity) vs individualism (individuality)
- economic status/work
- social compassion – sympatico hypothesis – Latin America and Spain norm around looking out for others.
The bystander effect
Bystanderism is not helping when someone needs help
Diffusion of responsibility – when members of a group assume that someone else will act. Worsens when more people are around. Results in no action taken.
Informational vs normative social influence
Informational social influence – look to others to know how to react in a group. QUESTIONS WHETHER HELP IS NEEDED
Then – Pluralistic ignorance which is a type of social comparison that results in a group adopting a false belief, assume nothing is wrong
Normative social influence – when a person conforms to be liked or accepted by members of a group. Want to fit in, may stand out if helped.
Arousal cost reward model states that arousal is a motivational factor because it is unpleasant and the bystander is motivated to reduce it.
CREATED BY Pilivan – similar to Cialdini’s negative state model
Seeing a person distressed = emotional arousal
DEBATES REWARDS VS COSTS
Rewards = reducing own negative feeling + feel good about helping
Costs = personal safety + inconvenience + embarrassment
LATANE in 1981 created the law of social impact expanding on diffusion of responsibility
S = strength of situation
I = immediacy of need
N = number of people
TWO APPROACHES TO PROSOCIAL BEHAVIOUR – prosocial behaviour is…
ONE
Explicitly teaching altruism WITH empathy training OR bystander intervention programs
EMPATHY TRAINING – FLOOK
- assumes that higher levels of empathy result in more helping
- teaching others to consider feelings of others;
- explaining the value of kind actions;
- direct curriculum integration
BYSTANDER INTERVENTION PROGRAM – BANYARD
- explaining HOW to help in different situations
- goal to LOWER informational or social influence or pluralistic ignorance
- emphasises responsibility
TWO
Modelling prosocial behaviour WITH social cognitive theory - DEELEUW
- having role models that are relatable;
- model replicable behaviour and is reinforced
- tv programs i.e. sesame street
RM
ETHICS