Studied by 5 people
TV ads
________ can be informative, entertaining, or creative.
Frequency
________ is the number of times an audience sees or hears an ad.
Billboards
________ provide the most common form of outdoor advertising.
Magazine rates
________ are based on circulation, the type of readership, and production techniques.
Infomercial
A(n) ________ is a 30- minute commercial.
Webcast
A(n) ________ is a broadcast made on the Internet.
CPM
Cost per thousand (________) is the media cost of exposing 1, 000 readers or viewers to an advertising impression.
Advertisers
________ use humor, creativity, style, and originality to cre- ate an image for their products and services.
Media planning
________ is the process of selecting advertising media and deciding the time and space in which the ads should appear.
Transit advertising
________ usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.
Newspapers
________ are the main advertising medium in the United States.
Banner ads
________ are displayed across the top or bottom of the Web page.
Directory advertising
________ appears mostly in phone books.
single exposure
A(n) ________ to an advertising message is called an impression.
Radio ads
________ can reach a wide audience.
Prime time
________ is the time period when the network TV or radio audience is the largest.
cost of Internet advertising
The ________ is based on the type, size, and format of ads.
Media rate
A(n) ________ or advertising rate is the amount of money it costs to display or broadcast an ad.
Medium
A(n) ________ is a channel or system of communication.
Advertisers use humor, creativity, style, and originality to cre
ate an image for their products and services
Banner ads are displayed across the top or bot
tom of the Web page
Billboards provide the most common form of outdoor advertis
ing
