the theory that we explain someone's behavior by crediting either the situation or the person's disposition
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fundamental attribution error
the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
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central route persuasion
looks
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peripheral route persuasion
logic
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cognitive dissonance
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
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foot-in-the-door
the tendency for people who have first agreed to a small request to comply later with a larger request
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conformity
Adjusting one's behavior or thinking to coincide with a group standard.
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normative social influence
influence resulting from a person's desire to gain approval or avoid disapproval
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informational social influence
influence resulting from one's willingness to accept others' opinions about reality
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social facilitation
stronger responses on simple or well-learned tasks in the presence of others
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social loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
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Deinviduation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
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group polarization
the enhancement of a group's prevailing inclinations through discussion within the group
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Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
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Culture
Beliefs, customs, and traditions of a specific group of people.
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Norms
rules and expectations by which a society guides the behavior of its members
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prejudice
preconceived opinion that is not based on reason or actual experience
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stereotypes
widely held beliefs that people have certain characteristics because of their membership in a particular group
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Discrimination
unjustifiable negative behavior toward a group and its members
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just-world phenomenon
the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
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ingroup bias
the tendency to favor our own group
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outgroup
"them" - those perceived as different or apart from our ingroup
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scapegoat theory
the theory that prejudice offers an outlet for anger by providing someone to blame
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other-race effect
the tendency to recall faces of one's own race more accurately than faces of other races
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aggression
any physical or verbal behavior intended to hurt or destroy
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frustration-aggression principle
the principle that frustration- the blocking of an attempt to achieve some goal- creates anger which can generate aggression
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social script
culturally modeled guide for how to act in various situations
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mere exposure effect
the tendency for liking to increase with the frequency of exposure
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passionate love
an aroused state of intense positive absorption in another, usually present at the beginning of a love relationship
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companionate love
the deep affectionate attachment we feel for those with whom our lives are intertwined
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Equity
a condition in which people receive from a relationship in proportion to what they give to it
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self-disclosure
the act of revealing intimate aspects of oneself to others
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altruism
unselfish regard for the welfare of others
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bystander effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
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social exchange theory
the theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs
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recoprocity norm
an expectation that people will help, not hurt, those who have helped them
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social-responsibility norm
an expectation that people will help those dependent upon them
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mirror-image perceptions
mutual views often held by conflicting people, as when each side sees itself as ethical and peaceful and views the other side as evil and aggressive
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self-fufilling prophecy
a belief that leads to its own fulfillment
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superordinate goals
shared goals that override differences among people and require their cooperation
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hindsight bias
"I knew it all along"
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Overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
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Theory
A hypothesis that has been tested with a significant amount of data
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Hypothesis
A testable prediction, often implied by a theory
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operational definition
a statement of the procedures used to define research variables
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Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
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case study
an observation technique in which one person is studied in depth in the hope of revealing universal principles
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naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
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survey
a technique for ascertaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group
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sampling bias
a flawed sampling process that produces an unrepresentative sample
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population
entire group
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random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
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Correlation
A measure of the extent to which two factors vary together, and thus of how well either factor predicts the other.
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correlation coefficient
a statistical index of the relationship between two things (from -1 to +1)
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positive correlation
A correlation where as one variable increases, the other also increases, or as one decreases so does the other. Both variables move in the same direction.
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negative correlation
as one variable increases, the other decreases
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illusory correlation
the perception of a relationship where none exists
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experiment
A research method in which an investigator manipulates one or more factors to observe the effect on some behavior or mental process
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Experimental group
In an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable.
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control group
In an experiment, the group that is not exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment.
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Placebo
something which has a positive mental effect, but no physical effect
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random assignment
assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups
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double-blind procedure
A research strategy in which neither subjects nor experimenters know which subjects are in the experimental or control groups.
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independent variable
The experimental factor that is manipulated; the variable whose effect is being studied.
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cofounding variable
a factor other than the independent variable that might produce an effect in an experiment
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dependent variable
The outcome factor; the variable that may change in response to manipulations of the independent variable.
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Validity
the extent to which a test measures or predicts what it is supposed to
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descriptive statistics
illustrates or summarizes
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Mode
the most frequently occurring score(s) in a distribution
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mean
average
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Median
the middle score in a distribution; half the scores are above it and half are below it
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normal curve
the symmetrical bell-shaped curve that describes the distribution of many physical and psychological attributes. Most scores fall near the average, and fewer and fewer scores lie near the extremes.
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skewed distribution
a representation of scores that lack symmetry around their average value
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range
the difference between the highest and lowest scores in a distribution
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standard deviation
a computed measure of how much scores vary around the mean score
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inferential statistics
numerical data that allow one to generalize- to infer from sample data the probability of something being true of a population
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statistical significance
a statistical statement of how likely it is that an obtained result occurred by chance
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action potential
a neural impulse; a brief electrical charge that travels down an axon
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threshold
the level of stimulation required to trigger a neural impulse
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refractory period
a period of inactivity after a neuron has fired
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Neurotransmitters
chemical messengers that cross the synaptic gaps between neurons
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Acetylcholine
A neurotransmitter that enables learning and memory and also triggers muscle contraction
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with Alzheimer's disease ACh-producing neurons deteriorate
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Dopamine
influences movement, learning, attention, and emotion
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too much- schizophrenia
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not enough- tremors & decreased mobility in Parkinson's disease
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seotonin
Affects mood, hunger, sleep, and arousal
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not enough- depression (some antidepressants raise serotonin levels)