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Achievement Culture
A culture that place a high value on the achievemnt of material sucess and a focus on the task on hand.
Co-cultural theory
How culture and communication affect communication. Non-dominant groups use a variety of communication strategies including assimilation, accommodation, and serpartion.
Co-culture
A group within an encompassing culture with a perceived identity.
Code-switiching
The practice of adapating one’s manner of speaking when exchaning cultural or co-cultural contexts.
Collectivistic Culture
A culture where members feel loyalties/obligations to an in-group (eg…family, community, & work organiation).
Culture
The languages, values, beliefs, tradditions, & customs people share & learn.
Ethnicity
A person’s identification with a social groups based on common national/cultural traditions.
Ethnocentrism
An attitude that one’s own culture is superior compare to others.
High-Context Culture
A culture that relies on nonverbal cues to maintain social harmony.
individualistics Culture
A culture in which people primary view helping themself personally than looking out for the needs of a larger group.
In-group
A group which an individdual identifies.
Intercultural Communication
Communications between two or more cultures exchanging messages influenced by their different cultural perceptions & symbol systems.
Intersectionality
The idea that culture is multidimensional, and no single label can explain an individual’s idenitity & group memberships.
Low-Context culture
A culture that mostly uses language (rather than nonverbal cues) to express feelings, thoughts, & idea as directly and cleary as possible.
Microaggressions
Messages that communicate disrespect through brief verbal and nonverbal displays.
Nurturing Culture
A culture that regards the supports of relationship as important.
Out-group
A group that an individuals see as different from themself.
Power distance
The degree which members of society accpets an unequal distribution of power among members.
Prejudice
An unfair baised toward others from an out-groups.
Race
A social construction that categorizes peoples by physical traits, cultural traits, & ancestry.
Salience
The significance attached to a particular person or phenomenon.
Social identity
The part of the self-concept that is based on membership in groups.
Uncertainty Avoidance
The tendency of a culture’s members to feel threatened by ambiguous situatuon, & how much they avoid them.