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54 Terms

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Tourism Product

is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers.

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Tourism Product

is priced and sold through distribution channels, and it has a life-cycle

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Nature Tourism

Exploring conservation areas by walking, or riding in the forest, or on the mountain or beach, navigation in rivers, lakes and the sea, observation of flora, fauna, and other natural attractions such as waterfalls, caves, etc.

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Experiential Cultural Tourism

Living with native communities, including participation in daily activities and various cultural events, such as music, dance and arts, rites, or religious holidays, etc.

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Agri-Tourism

Visiting rural communities to participate in agricultural production, livestock, handicrafts other traditional agricultural activities.

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Historical Tourism

Visiting special sites to see monuments, sculptures, architecture, civil, military, or religious artefacts, archaeological remains of ancient cultures, local museums and sites of paleontological interest.

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Health and Wellness Tourism

Today, increasing interest in fitness, disease prevention, maintaining good health, new age remedies and alternative treatments to alleviate various types of stress are key tourism motivators. Such tourism may include visits to holy sites with communities; participation in rituals and treatments with healers and shamans.

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Medical Tourism

This has been defined as the practice of travelling across international borders to obtain health care; curative purposes.

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Religious Tourism

Also commonly called Faith Tourism, this involves travel for reasons of faith, pilgrimage, missionary, and other related purposes.

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Sports Tourism

Recreational fishing and hunting, sports that require specialized training and equipment: canoeing, climbing, rappelling, etc.

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Scientific Tourism

Observation and study of flora, fauna and geology, local food plants and ancestral medicinal knowledge and its applications in the conservation of biodiversity.

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Family Tourism

Family friendly parking, child friendly, supervised play areas, baby stroller drop off, kiddie meals; provisions for diaper change, areas for nursing mothers. Places like theme parks, beach destinations, shopping areas.

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Gap Tourism

“gap years” such as between school and work, between school and school, between changing jobs, such as backpackers, budget conscious, adventurous, mass transport users.

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Honeymoon

Associated with luxury and intimacy.

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Dark Tourism

History of Slavery, genocide, death

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Doom Tourism

“The End” of the destination; a last chance to witness these extraordinary circumstances, such as glaciers, ice caps of Mount Kilimanjaro, Great Barrier Reef, Australia

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Ecotourism

Build environmental and cultural awareness and respect to provide positive experience for tourists and hosts with direct financial benefits to community and financial benefits for conservation

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Adventure or Extreme Tourism

involves even life-threatening experiences that provide an adrenaline rush such as BASE Jumping - building, antenna, span (distance between 2 points), earth (Cliff), or Wingsuit flying/parachuting, longboarding.

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Festival Tourism

Hallmark events of a locality: such as fiestas, indigenous celebrations

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Heritage Tourism

Philippine UNESCO World Heritage Sites, locally identified, sites that display a locality’s history and heritage

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Cruise Tourism

Tours on Cruise Liners

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Rural Tourism

All tourism activities that take place in the rural areas, sample lifestyle, idyllic, homestay programs, local gastronomy (organic food source).

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Urban Tourism

Tourism that takes place in the cities; attractions such as museums, buildings, plazas, shopping malls, clubs and universities, to name a few.

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Poorism, Slum, Ghetto Tourism

Places that suffer from deprivation; “Voluntourism” normally takes place in areas like these/

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Cultural Tourism

Buildings, paintings, music, song, dance, food, religion, languages, traditions, events

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Exploration Stage

is characterized by very small numbers of visitors who are dispersed throughout the destination and remain for an extended period of time.

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Involvement Stage

Is associated with strongly positive community attitudes towards tourism.

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Development Stage

Is characterized by rapid tourism growth and dramatic changes over a relatively short period of time in all aspects of the tourism sector.

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Consolidation Stage

Involves a decline in the growth rate of visitor arrivals and other tourism related activity, although the total amount of activity continues to increase

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Stagnation Stage

Is where peak visitor numbers and levels of associated facilities, such as available accommodation units, are attained.

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Decline

Where the destination will eventually experience either an upturn or downturn in its fortunes

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Rejuvenation

Is almost always accompanied by the introduction of entirely new tourism products or at least the radical reimaging of the existing products, as a way of recapturing the destination’s competitive advantage and sense of uniqueness.

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Stakeholders

A person with an interest or concern, in something, especially a business

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SWOT Analysis

helps identify the present market position and identify opportunities

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Strengths

Characteristics of a business which give it advantages over its competitors

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Weaknesses

Characteristics of aa business which make it disadvantageous relative to competitors

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Opportunities

Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability

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Threats

Elements in the external environment that could endanger the integrity and profitability of the business

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PESTLE Analysis

an acronym for a tool used to identify the macro external forces facing an organization

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Political Factors

These determine the extent to which government and government policy may impact on an organization or a specific industry

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Economic Factors

these factors impact on the economy and its performance, which in turn directly impacts on the organization and its profitability.

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Social Factors

These factors focus on the social environment and identify emerging trends.

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Technological Factors

These factors consider the rate of technological innovation and development that could affect a market or industry.

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Legal Factors

An organization must understand what is legal and allowed within the territories.

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Environmental Factors

These Factors relate to the influence of the surrounding environment and the impact of ecological aspects

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Impact

A powerful effect that something, especially something new, has on a situation or person.

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Risk

effect of uncertainty on objects and possibility of something bad happening.

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Economic Risk

risk related to the economy in which the business operates

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Social Risk

refers to the actions that affect the communities around them

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Environmental Risk

is the probability and consequence of an unwanted accident because of deficiencies in waste management, transport, treatment and disposal, several pollutants are released into the environment, which cause serious threats to human health along the way.

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Mitigation

refers to prevent, reduce, or control adverse environmental, economic, and social effects to the province and/or community, and include restitution for any damage caused by those effects through replacement, restoration, compensation or any other means.

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Risk mitigation

refers to the planning, developing methods and options to reduce threats or to lessen the effects of risk faced by the province.

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Contingency Plan

refers to the plans to avoid the occurrence of the risk.

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Action Plan

refers to the plans in response to the risk once it occurs.