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Tourism Product
is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers.
Tourism Product
is priced and sold through distribution channels, and it has a life-cycle
Nature Tourism
Exploring conservation areas by walking, or riding in the forest, or on the mountain or beach, navigation in rivers, lakes and the sea, observation of flora, fauna, and other natural attractions such as waterfalls, caves, etc.
Experiential Cultural Tourism
Living with native communities, including participation in daily activities and various cultural events, such as music, dance and arts, rites, or religious holidays, etc.
Agri-Tourism
Visiting rural communities to participate in agricultural production, livestock, handicrafts other traditional agricultural activities.
Historical Tourism
Visiting special sites to see monuments, sculptures, architecture, civil, military, or religious artefacts, archaeological remains of ancient cultures, local museums and sites of paleontological interest.
Health and Wellness Tourism
Today, increasing interest in fitness, disease prevention, maintaining good health, new age remedies and alternative treatments to alleviate various types of stress are key tourism motivators. Such tourism may include visits to holy sites with communities; participation in rituals and treatments with healers and shamans.
Medical Tourism
This has been defined as the practice of travelling across international borders to obtain health care; curative purposes.
Religious Tourism
Also commonly called Faith Tourism, this involves travel for reasons of faith, pilgrimage, missionary, and other related purposes.
Sports Tourism
Recreational fishing and hunting, sports that require specialized training and equipment: canoeing, climbing, rappelling, etc.
Scientific Tourism
Observation and study of flora, fauna and geology, local food plants and ancestral medicinal knowledge and its applications in the conservation of biodiversity.
Family Tourism
Family friendly parking, child friendly, supervised play areas, baby stroller drop off, kiddie meals; provisions for diaper change, areas for nursing mothers. Places like theme parks, beach destinations, shopping areas.
Gap Tourism
“gap years” such as between school and work, between school and school, between changing jobs, such as backpackers, budget conscious, adventurous, mass transport users.
Honeymoon
Associated with luxury and intimacy.
Dark Tourism
History of Slavery, genocide, death
Doom Tourism
“The End” of the destination; a last chance to witness these extraordinary circumstances, such as glaciers, ice caps of Mount Kilimanjaro, Great Barrier Reef, Australia
Ecotourism
Build environmental and cultural awareness and respect to provide positive experience for tourists and hosts with direct financial benefits to community and financial benefits for conservation
Adventure or Extreme Tourism
involves even life-threatening experiences that provide an adrenaline rush such as BASE Jumping - building, antenna, span (distance between 2 points), earth (Cliff), or Wingsuit flying/parachuting, longboarding.
Festival Tourism
Hallmark events of a locality: such as fiestas, indigenous celebrations
Heritage Tourism
Philippine UNESCO World Heritage Sites, locally identified, sites that display a locality’s history and heritage
Cruise Tourism
Tours on Cruise Liners
Rural Tourism
All tourism activities that take place in the rural areas, sample lifestyle, idyllic, homestay programs, local gastronomy (organic food source).
Urban Tourism
Tourism that takes place in the cities; attractions such as museums, buildings, plazas, shopping malls, clubs and universities, to name a few.
Poorism, Slum, Ghetto Tourism
Places that suffer from deprivation; “Voluntourism” normally takes place in areas like these/
Cultural Tourism
Buildings, paintings, music, song, dance, food, religion, languages, traditions, events
Exploration Stage
is characterized by very small numbers of visitors who are dispersed throughout the destination and remain for an extended period of time.
Involvement Stage
Is associated with strongly positive community attitudes towards tourism.
Development Stage
Is characterized by rapid tourism growth and dramatic changes over a relatively short period of time in all aspects of the tourism sector.
Consolidation Stage
Involves a decline in the growth rate of visitor arrivals and other tourism related activity, although the total amount of activity continues to increase
Stagnation Stage
Is where peak visitor numbers and levels of associated facilities, such as available accommodation units, are attained.
Decline
Where the destination will eventually experience either an upturn or downturn in its fortunes
Rejuvenation
Is almost always accompanied by the introduction of entirely new tourism products or at least the radical reimaging of the existing products, as a way of recapturing the destination’s competitive advantage and sense of uniqueness.
Stakeholders
A person with an interest or concern, in something, especially a business
SWOT Analysis
helps identify the present market position and identify opportunities
Strengths
Characteristics of a business which give it advantages over its competitors
Weaknesses
Characteristics of aa business which make it disadvantageous relative to competitors
Opportunities
Elements in a company’s external environment that allow it to formulate and implement strategies to increase profitability
Threats
Elements in the external environment that could endanger the integrity and profitability of the business
PESTLE Analysis
an acronym for a tool used to identify the macro external forces facing an organization
Political Factors
These determine the extent to which government and government policy may impact on an organization or a specific industry
Economic Factors
these factors impact on the economy and its performance, which in turn directly impacts on the organization and its profitability.
Social Factors
These factors focus on the social environment and identify emerging trends.
Technological Factors
These factors consider the rate of technological innovation and development that could affect a market or industry.
Legal Factors
An organization must understand what is legal and allowed within the territories.
Environmental Factors
These Factors relate to the influence of the surrounding environment and the impact of ecological aspects
Impact
A powerful effect that something, especially something new, has on a situation or person.
Risk
effect of uncertainty on objects and possibility of something bad happening.
Economic Risk
risk related to the economy in which the business operates
Social Risk
refers to the actions that affect the communities around them
Environmental Risk
is the probability and consequence of an unwanted accident because of deficiencies in waste management, transport, treatment and disposal, several pollutants are released into the environment, which cause serious threats to human health along the way.
Mitigation
refers to prevent, reduce, or control adverse environmental, economic, and social effects to the province and/or community, and include restitution for any damage caused by those effects through replacement, restoration, compensation or any other means.
Risk mitigation
refers to the planning, developing methods and options to reduce threats or to lessen the effects of risk faced by the province.
Contingency Plan
refers to the plans to avoid the occurrence of the risk.
Action Plan
refers to the plans in response to the risk once it occurs.