E-commerce: Online Marketing

Purpose

Here you define goals, write a marketing plan, and a strengths, weakness, opportunities, and threats (SWOT) analysis

Research

Its lengthy but shouldnt be skipped

Analyze

It includes analysis of the distribution channels, pricing, data on the competition, market trends, and insights from the customers themselves, all for new opportunities for growth of the business

Implement

This is about the application of processes and the methodology for better execution, return on investment (ROI), and sales

Strategize

the positioning statement that makes the business unique, the development of a marketing objective, a sales plan, and an overall strategy that covers customers, target market, competition, product, price, promotion, distribution, growth, and innovation

Execute and Evaluate

The evaluation is where you identify metrics that you can record, and, thus measure the success of your marketing

Analysts and Analytics

There are services online that do research and surveys and publish the results online

Brand awareness

marketing that allows levels and trends in consumer knowledge and awareness of a brands existence to be quantified

Customer Engagement

engagement of customers with a company or a brand

News Aggregator

website that collects syndicated news on the Internet

User Friendliness

It must load quickly with all pages opening easily without any problems

Content Updates

Fresh content also gives visitors a reason to browse around and see if theyve missed anything since the last time they dropped by

Retention

The things that will make them loyal include a great experience, excellent customer service (which includes delivery), quality products, and competitive prices

Backlink

incoming link to a website or web page from another website

Conversion Rate

the number of potential customers that convert or make a purchase

Internet Traffic

the flow of data or information over the Internet

Organic Traffic

unpaid for or free traffic

Keywords

words typed into search engines to get to bring up websites that contain such words

Search Engine Optimization

configuring a website to rank in search results of search engines

Targeted audience

people who are already interested in a product or service offered

Web traffic

the amount of data sent and received by visitors to a website

Brick and mortar

describes the physical existence of a building such as a store

Startup

a new business