Purpose
Here you define goals, write a marketing plan, and a strengths, weakness, opportunities, and threats (SWOT) analysis
Research
Its lengthy but shouldnt be skipped
Analyze
It includes analysis of the distribution channels, pricing, data on the competition, market trends, and insights from the customers themselves, all for new opportunities for growth of the business
Implement
This is about the application of processes and the methodology for better execution, return on investment (ROI), and sales
Strategize
the positioning statement that makes the business unique, the development of a marketing objective, a sales plan, and an overall strategy that covers customers, target market, competition, product, price, promotion, distribution, growth, and innovation
Execute and Evaluate
The evaluation is where you identify metrics that you can record, and, thus measure the success of your marketing
Analysts and Analytics
There are services online that do research and surveys and publish the results online
Brand awareness
marketing that allows levels and trends in consumer knowledge and awareness of a brands existence to be quantified
Customer Engagement
engagement of customers with a company or a brand
News Aggregator
website that collects syndicated news on the Internet
User Friendliness
It must load quickly with all pages opening easily without any problems
Content Updates
Fresh content also gives visitors a reason to browse around and see if theyve missed anything since the last time they dropped by
Retention
The things that will make them loyal include a great experience, excellent customer service (which includes delivery), quality products, and competitive prices
Backlink
incoming link to a website or web page from another website
Conversion Rate
the number of potential customers that convert or make a purchase
Internet Traffic
the flow of data or information over the Internet
Organic Traffic
unpaid for or free traffic
Keywords
words typed into search engines to get to bring up websites that contain such words
Search Engine Optimization
configuring a website to rank in search results of search engines
Targeted audience
people who are already interested in a product or service offered
Web traffic
the amount of data sent and received by visitors to a website
Brick and mortar
describes the physical existence of a building such as a store
Startup
a new business