Research Methods Exam Review 2

Is policy Y, fair and smart is an example of a double barrel question to be avoided on surveys. T/F

True

A plus of experiments is it allows research to see how people act in real world settings. T/F

False

An advantage of content analysis is it helps understand context, production, audience and texts. T/F

True

Audience is a type of communication component content analysis can study. T/F

True

A minus or disadvantage of content analysis is it can be labor intensive. T/F

True

A minus or disadvantage of content analysis is categories studied are often fluid. T/F

True

In an experiment the control group is exposed to the independent variable. T/F

False

To increase accuracy similar questions should be put together in a survey. T/F

True

With surveys you should always pilot test the instrument. T/F

True

With surveys you should put non-offensive questions at the beginning. T/F

True

An experiment manipulates the dependent variable. T/F

False

Purposive samples are examples of random samples. T/F

False

Convenience samples are examples of random samples. T/F

False

Case studies often focus on the best practices of organizations. T/F

True

Case studies give breadth or generalizability but not depth. T/F

False

Surveys can be questionnaires or interviews. T/F

True

Content analysis is the examination of what is in cultural products in messages. T/F

True

The percent of recipients that actually completed the survey is the response rate. T/F

True

The actual list you draw your sample from is called the confidence level. T/F

False

What can UL do to improve cafeteria experience? Please put your answer in the blank space below. This is an example of a closed ended survey question? T/F

False

The median is less susceptible to mistakes from extremes than the mean. T/F

True

The range is a measure of central tendency. T/F

False

A negative correlation means that as values on one variable go down, they go up on the other. T/F

True

Statistical significance tells you how likely what you found is due to a bad sample or chance. T/F

True

Surveys or questionnaires are often called instruments, and individual questions are called items. T/F

True

25 subjects in my survey were unemployed, 23 were employed. The mode is 25. T/F

False

The median is where half the responses are below, and half are above. T/F

True

Choosing to interview every 8th person in a list of UL students would be an example of a random sample. T/F

True

Snowball sampling is an example of a random sample. T/F

False

For surveys, the longer the question the better is the rule i noted in class. T/F

False