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Biological perspective
behavior is the result of the physical brain, neurotransmitters, hormones, and individual differences in genes
Behavioral perspective
Individuals learn behaviors through punishment, reinforcement, and observation
Cognitive perspective
behaviors stem from thoughts and memories (prior experiences)
Evolutionary perspective
behaviors and mental processes exist in humans today because they were naturally selected because they provided early humans with a reproductive or survival advantage
Humanistic perspective
in order to reach the full potential of your behavior, individuals need the support and acceptance of others (unconditional positive regard)
Psychodynamic perspective
behaviors are linked to unresolved, unconscious childhood conflicts from the past buried deep in the unconscious
Socio-cultural perspective
behaviors and mental processes are the result of the influence of one's culture, society, nationality, gender, religion, etc. Behavior is often influenced by the norms of the various groups that an individual is a part of within society.
Confirmation bias
the tendency to search for, interpret, favor, and recall information in a way that confirms one's beliefs and ignores contradictory information
Hindsight bias
"I-knew-it-all-along" phenomenon; the tendency for people to believe, after learning the outcome, that they would have foreseen or predicted it all along
Overconfidence
a bias where individuals are more confident than they are correct
Experiment
a research method used to determine cause-and-effect relationship by manipulating one or more variables to measure their effect on dependent variables
Independent variable
the factor in an experiment that is manipulated (cause)
dependent variable
the factor being measured and observed (effect)
Random assignment
participants have an equal chance of being placed in the experimental or control group in an experiment
Case study
a descriptive study; in-depth, detailed investigation of a single individual, small group, or rare phenomenon - no manipulation
Correlation
helps us predict how two variables relate to each other
meta-analysis
combines and analyzes data from multiple independent studies on a specific topic to calculate an overall effect size and identify trends
Naturalistic observation
descriptive study; behavior is observed in its natural setting without any manipulation or intervention by the researcher
hypothesis
an educated guess as a basis for research
Falsifiability
the principle that a hypothesis must be able to be proven false in order to be considered scientifically valid.
Operational definition
how to measure a variable or define a term in a study
Replication
the process of repeating a study to determine if findings are consistent
Confounding variable
an outside factor that influences the relationship between the independent and dependent variable
Mean
average
Median
the middle number
Mode
most frequently occurring number
Range
the difference between the highest and lowest scores in a dataset
Normal curve
the mean, median, and mode are the same number
Positive skew
mode < median < mean, higher data values pull the tail to the right
Negative skew
mean < median < mode, lower data values pulls the tail to the left
Bimodal distribution
two different values appear most frequently (modes) in the data set
Standard deviation
measures how much individual scores vary around the mean
Percentile rank
indicates the percentage of scores in a distribution that fall at or below a particular score
Regression toward the mean
the statistical tendency for extreme initial scores (very high or low) to move closer to the average (mean) upon subsequent measurements
Sample
a smaller group of individuals selected from a larger population
Population
the entire group that the researchers are studying
Random sampling
every member of a population has an equal chance of being selected in a study
Convenience sampling
non-random sampling technique where researchers select participants based on their immediate availability, accessibility, and willingness to participate, such as friends or classmates.
Sampling bias
occurs when certain members of a population have a higher or lower likelihood of being selected than others
Generalizability
the extent to which research findings from a specific, often limited sample can be applied to the broader population
Experimental group
receive the experimental treatment or independent variable
Control group
do not receive the experimental treatment or independent variable
Placebo
an inactive substance that has no therapeutic effect
Placebo effect
where a person experiences an improvement in their condition after receiving a treatment that is inert
Single-blind procedure
participants are unaware of whether they are in the experimental or control groups
Double-blind procedure
neither the participants nor the researchers are aware who is in the experimental or control groups
Experimenter bias
unconscious or unintentional tendency of researchers to influence the outcome of a study
Social desirability bias
tendency for respondents to answer questions in a way that portrays them in a favorable light, aligning with social norms rather than true feelings
Qualitative measures
non-numerical data
Quantitative measures
numerical data
Likert scale
scales of "agree" or "strongly disagree"
Scatterplot
graph showing the strength, direction and relationship of two variables
Correlation coefficient (r-value)
determines the strength and direction of a relationship between two variables
Statistical significance (p-value)
whether any differences observed between groups between studies are "real" or if they're due to just chance
Directionality problem
a limitation of correlational research where it is unclear which variable causes the other
Institutional Review Board (IRB)
established to protect the rights and welfare of human and animal research subjects
Informed consent/assent
letting participants know about a study's purpose, procedures, risks, benefits, and right to withdraw; voluntary inclusion
Confidentiality
keeping participant's identity anonymous
Confederate
an actor working with the researcher who poses as a participant
Deception
where they intentionally mislead or withhold information from participants regarding the true purpose, nature, or procedures of a study
Debriefing
inform participants about the study's true purpose, methods and any deception used
nature vs. nurture
the debate between the impact of environment and genetics
Central nervous system
the brain and the spinal cord
Peripheral nervous system
part of the nervous system that consists of nerves outside of the brain and spinal cord
Autonomic nervous system
regulates involuntary bodily functions
Parasympathetic nervous system
relaxes the body
Sympathetic nervous system
arouses the body
Somatic nervous system
enables voluntary control over muscles
Neurons
basic building blocks of the brain
Glial cells
provide support, protection, and nourishment to neurons
Reflex arc
an automatic, involuntary, and rapid responses through the spinal cord
Sensory neurons
(afferent) carry messages from the body to the brain
Motor neurons
(efferent) carry messages from the brain to the body
Interneurons
carry messages between the sensory and motor neurons (in the brain)
Neurotransmitters
chemical messengers released in the synapse to keep a message/impulse going
Dopamine
motor movement and alertness
Serotonin
mood, hunger, sleep and arousal control
Norepinephrine
helps control alertness and arousal
Glutamate
excitatory, involved in memory
GABA
inhibitory, calms you down
Endorphins
released when your body feels pain or stress
Substance P
tells you when there is pain
Acetylcholine
motor movement, memory and learning
Hormones
chemical messengers released by glands in the endocrine system
Adrenaline
activates fight or flight response in sympathetic NS
Leptin
makes you feel full after eating
Ghrelin
makes you feel hungry
Retina
light-sensitive, multilayered tissue at the back of the eye that converts light waves into neural impulses (transduction!) using photoreceptors
Blind spot
where the optic nerve leaves the eye, creating a "gap" in your vision - our brain fills that space
Optic nerve
transmits visual information from to the thalamus and occipital lobe
Accommodation
the process by which the eye's lens changes shape to focus on objects at different distances
Nearsightedness
can see near, not far
Farsightedness
can see far, not near
Photoreceptors
specialized light sensitive neurons located in the retina
Rods
detect black, white, and gray; located in the corners of eyes; 120 million
cones
detect color; located in the center of eyes; 6 million
light adaptation
the process that allows cones in our eyes to adjust to brightness
dark adaptation
the process that allows rods in our eyes to adjust to darkness
Trichromatic theory
the retina contains three different color receptors (red, green, blue) which can produce the perception of any color
Ganglion cells
neurons in the retina that receive information from the bipolar cells