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Protection Motivation Theory (PMT)
A theory suggesting that fear influences behavior change through threat appraisal (vulnerability and severity) and coping appraisal (response efficacy and self-efficacy).
Threat Appraisal
The assessment of the risk of a threat and the seriousness of its consequences.
Coping Appraisal
The evaluation of the effectiveness of a response to a threat and the individual’s belief in their capability to enact that response.
Social Cognitive Theory (SCT)
A theory that emphasizes the interaction between behavior, personal factors, and the environment, suggesting that a change in one element influences the others.
Reciprocal Determinism
The concept in SCT that behavior, personal factors, and environmental influences all interact and affect each other.
Social Ecological Model (SEM)
A framework that considers multiple levels of influence on behavior, including intrapersonal, interpersonal, institutional, community, and societal factors.
Diffusion of Innovation (DOI)
A theory that describes how new ideas and behaviors spread over time in a social system.
Adoption Groups
Categories of individuals based on their willingness to adopt innovations: innovators, early adopters, early majority, late majority, and laggards.
Social Capital Theory
A theory that focuses on how relationships and social networks influence behavior.
Bonding Relationships
Strong relationships typically within family or close friends.
Bridging Relationships
Moderate relationships, often among peers or groups.
Linking Relationships
Weaker relationships that connect individuals to authorities or institutions.
Five Steps to Choosing a Theory
Key Concept of Adoption in DOI
The process through which behaviors or innovations are disseminated over time.
Key Indicators for Theories
Specific terms or concepts that indicate a particular theory (e.g., 'fear' for PMT, 'modeling' for SCT).