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samples and biases
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Simple Random Sample (SRS)
1) label everyone in the chosen population by assigning numbers or putting names in a hat
2) randomly generate unique numbers within range, or choose names from hat
3) select the corresponding individuals
Voluntary Response
can lead to bias; ex: sending a survey that people can choose to respond to
Convenience Samples
can lead to bias; ex: asking the first 50 people who buy something
Stratified Random Sample
1) split the population into homogeneous groups (strata)
2) take an SRS of each strata
Good Estimates
low bias and low variability
Cluster Random Sample
1) heterogeneous, mixed groups
2) choose an SRS of the groups
3) survey everyone included in the selected groups
Systematic Random Sample
1) SRS
2) use equal intervals until the desired number of participants is reached
Undercoverage
when some people are less likely to be chosen in a sample; ex: calling landlines
Nonresponse
people can’t be reached or refuse to answer; ex: someone doesn’t answer a phone call or hangs up
Response Bias
problems in the data gathering instrument or process; ex: wording of a question, people lying