History of Television Flashcards

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Last updated 1:25 AM on 9/19/26
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45 Terms

1
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Q: Who invented the Nipkow disk?


A: Paul Nipkow — early mechanical scanning device (1884).

2
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Q: Who coined the word “television”?


A: Constantin Perskyi.

3
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Q: Who made early mechanical TV (“stow pictures”)?


A: Charles Jenkins.

4
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Q: What did AT&T demonstrate in 1927?


A: Long‑distance TV transmission.

5
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Q: What technology made electronic TV possible?


A: Cathode‑ray tube (CRT) — electron beams create images.

6
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Q: What happened in 1931?


A: First viable all‑electronic TV system.

7
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Q: Why wasn’t TV invented by one person?


A: It required many inventions + corporate cooperation + government policy.

8
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Q: What companies formed the cross‑licensing alliance?


A: GE, AT&T, Westinghouse, United Fruit.

9
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Q: What did the alliance create?


A: RCA — a government‑supported private monopoly.

10
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Q: Who was David Sarnoff?


A: RCA president; hyped TV; ran 134 exhibits in 1939; made TV a national mission.

11
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Q: Who actually invented electronic TV?


A: Philo T. Farnsworth — all‑electronic TV system.

12
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Q: Why did TV take off fast in America?


A: Strong economy, consumer culture, radio popularity, postwar boom.

13
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Q: TV adoption numbers?


A: 1950 → 9%
1951 → first color TV
1955 → 86%

14
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Q: Why did vaudeville dominate early TV?


A: Cheap, visual, familiar, perfect for early technology.

15
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Q: Who was Milton Berle?


A: “Mr. Television” — star of Texaco Star Theater.

16
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Q: Why did Milton Berle decline?


A: Competition, suburbanization, rising costs, Weaver’s advertising changes.

17
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Q: What was Pat Weaver’s “magazine concept”?


A: Multiple sponsors buy short ads → networks control programming.

18
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Q: What was CBS’s strategy under William Paley?


A: Buy top radio stars → move them to TV → invest in filmed sitcoms.

19
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Q: What generation was born 1927–1945?


A: Silent Generation — cautious, conformist, unrebellious.

20
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Q: What sitcom defined CBS’s rise?


A: I Love Lucy — filmed, suburban, family‑friendly.

21
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Q: Why is The Twilight Zone “anomalous”?


A: Anthology format; bold; socially critical; not typical commercial TV.

22
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Q: How did Rod Serling avoid censorship?


A: Used sci‑fi metaphors to hide commentary on race, conformity, politics.

23
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Q: Why was early TV hard to preserve?


A: Mostly live, rarely recorded, low picture quality.

24
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Q: What were the Halcyon Years?


A: 1955–1963 — TV expands with postwar prosperity + GI Bill.

25
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Q: What did the GI Bill do?


A: Sent veterans to college; created middle‑class boom; expanded TV audiences.

26
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Q: What show moved TV production from NY → LA?


A: I Love Lucy.

27
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Q: What is the message of “Time Enough at Last”?


A: Irony, anti‑intellectualism, conformity, cruelty of fate.

28
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Q: What is the message of “Eye of the Beholder”?


A: Beauty is socially constructed; conformity is dangerous.

29
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Q: What is high brow culture?



A: Elite arts, opera, classical music, Ivy League taste.

30
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Q: What is middle brow culture?


A: Educational, respectable, aspirational programming.

31
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Q: What is low brow culture?


A: Mass entertainment — vaudeville, slapstick, westerns.

32
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Q: What were Pat Weaver’s three innovations?


A: Participation ads, public service uplift, live programming

33
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Q: What was Weaver’s T‑H‑T plan


A: Today → Home → Tonight — modern TV schedule.

34
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Q: What was ABC’s comeback strategy?


A: Hollywood partnerships, alternative scheduling, targeting young families.

35
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Q: What partnership saved ABC?


A: Disney — Disneyland, Davy Crockett.

36
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Q: What is an oligopoly?


A: 3 networks (NBC, CBS, ABC) controlling national TV.

37
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Q: Why was the Kennedy assassination broadcast important?


A: TV became America’s “central nervous system” during crisis.

38
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Q: What are the four phases of TV production?


A: Sponsor → Network → Joint → Independent (Fin‑Syn).

39
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Q: What did the Fin‑Syn Rule do?


A: Networks couldn’t own or syndicate shows → independent producers gained power.

40
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Q: Who was Paul Klein?


A: NBC researcher who warned that poor audiences = bad for advertisers.

41
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Q: What was CBS’s demographic strategy?


A: Target young urban professionals → “rural purge.”

42
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Q: What show did ABC reject but CBS made a hit?


A: All in the Family.

43
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Q: Why was All in the Family important?


A: Tackled race, gender, politics; appealed to young + old viewers.

44
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Q: What was MASH about?*


A: Korean War setting → commentary on Vietnam; anti‑war themes.

45
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Q: What was the peak network era?


A: 1974–75 — networks had 93.6% of prime‑time viewing.