Unit 5 Review: Voting Rights and Political Behavior

Flashcards covering key vocabulary related to voting rights, political behavior, and the electoral process.

15th Amendment

Gave African American men the right to vote, expanding voter participation by race.

17th Amendment

Allowed for the direct election of U.S. Senators by the people, increasing democratic participation.

19th Amendment

Gave women the right to vote, expanding political participation by gender.

24th Amendment

Eliminated the poll tax, removing economic barriers to voting.

26th Amendment

Lowered the voting age to 18, increasing youth voter participation.

Voting Rights Act of 1965

Banned racial discrimination in voting practices, ensuring protection and enforcement of voting rights.

Motor Voter Law

Made voter registration easier by allowing registration at DMV and other public offices, increasing accessibility.

Rational-choice voting

Voters make decisions based on their best interest, such as voting for a candidate who offers tax cuts.

Retrospective voting

Voters base decisions on past performance, like voting out a politician due to poor crisis management.

Prospective voting

Voters choose based on future promises, such as supporting a candidate promising healthcare reform.

Demographics

Characteristics of a population such as age, race, and gender.

Political Efficacy

Belief that one can influence political affairs.

Electorate

All the people in a country who are eligible to vote.

Linkage Institutions

Structures that connect people to the government, including political parties, interest groups, elections, and media.

Iron Triangle

A policy-making relationship among Congress, interest groups, and bureaucratic agencies.

Incumbency advantage

Sitting presidents often win reelection due to recognition and resources.

PAC

Political Action Committee; an organization that donates to campaigns.

Super PAC

Can raise unlimited money but cannot coordinate directly with candidates.

Soft Money

Contributions not regulated by federal limits.

Hard Money

Federally regulated and limited donations.

Critical Election

An election that signals a party realignment.

Divided Government

One party controls the presidency while another controls Congress.

Horse Race Journalism

Focus on who is ahead in polls rather than policies.

What is an advertisement (ad)?

An advertisement (ad) is a public promotion of a product or service.

What are the main types of advertisements?

The main types of advertisements include print ads, digital ads, broadcast ads, and outdoor ads.

What is target audience in advertising?

The target audience refers to a specific group of people that an advertisement is aimed at.

What is the purpose of a call to action (CTA) in ads?

The purpose of a CTA in ads is to encourage the audience to take a specific action, such as visiting a website or making a purchase.

What is brand awareness?

Brand awareness is the extent to which consumers are familiar with a brand and its products