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Location
The geographical place where a business operates
Ex: Disneyland’s location in Paris targets European tourists
Local Knowledge
Understanding of the local culture, laws, labor market, and consumer habits
Ex: Starbucks adapts menus in Thailand (e.g., green tea lattes) based on local tastes
Infrastructure
Basic physical systems needed for business (transport, power, internet)
Ex: Amazon relies on strong internet and road networks for deliveries in the US
Clustering
When similar businesses group in one area to benefit from shared resources
Ex: Silicon Valley tech companies (Apple, Google, Meta) & Car manufacturers
Industrial Inertia
When a business stays in a location even if it’s no longer ideal
Ex: Sheffield steel firms that stayed after the UK steel industry declined
Footloose Organizations
Businesses not tied to natural resources or markets; can locate anywhere
Ex: Google’s offices can operate worldwide with internet and skilled labor
Greenfield Site
A location that has never been built on before, virgin land
Ex: Tesla’s Gigafactory in Brandenburg, Germany was built on undeveloped land
Brownfield Site
Land previously used for industry, redeveloped for new business
Ex: London Docklands redeveloped into offices and housing
Incentives/Subsidies
Financial or tax support from governments to attract firms
Ex: Ireland offers low corporate tax rates to attract tech companies
Return on Investment (ROI)
Measure of profitability compared to money invested
Ex: Apple earns high ROI from iPhone R&D
Outsourcing
Hiring another domestic company to do part of your business process
Ex: Nike outsources shoe production to factories in Vietnam
Insourcing
Bringing a function back into the company; using an organization's own personnel or other resources to accomplish a task that was previously outsourced
Ex: NIST catering and employment of own business workers
Offshoring
Moving production or services to another country to cut costs
Ex: Dell shifted call centers to India
Reshoring
Bringing back production to the home country
Ex: Ford reshored some car production from Mexico to the US
Near Shoring
Moving business processes to a nearby country (closer than offshoring)
Ex: US firms shifting production from Asia to Mexico
Sunk Costs
Costs already spent that cannot be recovered
Ex: R&D spending on a failed drug in the pharmaceutical industry & Furniture that can’t be moved for relocation
Market Proximity
Being close to customers to reduce costs and increase sales
Ex: McDonald’s opens outlets near schools and malls
Bulk Reducing Business
Business where raw materials are heavier than final product; best near source
Ex: Copper smelting located near mines & Sugar cane factories near fields
Bulk Increasing Industry
Business where final product is heavier/bigger than inputs; best near market
Ex: Coca-Cola bottling plants located near cities
Enterprise Zones
Areas where governments offer incentives to attract businesses
Ex: UK Enterprise Zones in Birmingham provide tax breaks
Industrial Park
Planned area for businesses with shared services and infrastructure
Ex: Suzhou Industrial Park in China hosts international firms
STEEPLE Factors
Social, Technological, Economic, Environmental, Political, Legal, Ethical; external factors influencing business
Ex: Tesla faces environmental pressure on sustainability
Logistics
Managing the movement of goods and resources
Ex: DHL specializes in global logistics
Supply Chain
The complete system of how a product is made and delivered, from raw materials to the final customer. It includes suppliers, manufacturers, logistics, retailers, and distribution
Ex: Apple’s supply chain: raw materials from Africa, assembly in China by Foxconn, global shipping, and sales in Apple Stores worldwide
Government Incentives
Benefits given by governments to attract investment
Ex: Singapore offers tax breaks to biotech firms
Exchange Rates
The value of one currency compared to another
Ex: A strong USD makes US exports more expensive
Trade Barriers
Restrictions on trade like tariffs and quotas
Ex: US tariffs on Chinese steel
Taxation
Government levies on income, profits, or goods
Ex: Amazon faces corporate tax in different countries
Agglomeration
Businesses benefit from being close together (shared labor, suppliers)
Ex: Hollywood film studios and related businesses
Strategic Geographic Position
Advantage from being in a key global location
Ex: Singapore benefits from its port location on major shipping routes
Talent Pool
Availability of skilled workers in an area
Ex: Bangalore, India has a large IT talent pool
Export
Selling goods or services abroad
Ex: Thailand exports rice globally
Economic Corridor
Area with strong transport and trade connections
Ex: China–Pakistan Economic Corridor (CPEC)
Foreign Direct Investment (FDI)
Investment by one country’s company in another country’s business
Ex: Toyota building factories in the UK
Decision Tree
Diagram showing possible outcomes of decisions and risks
Ex: A firm deciding whether to launch a new product line