unit 2 business marketing

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Last updated 9:19 AM on 9/9/26
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5 Terms

1
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Marketing

the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

2
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Recognizing demand

identifying existing customer needs and wants and understanding what customers are already interested in buying.

3
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Anticipating demands

predicting future customer needs and wants before they become widespread

4
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Stimulating demand

encouraging customers to want or purchases a product, increasing the demand through marketing activity.

5
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Satisfying the demand

successfully meeting customer needs and expectations through the product or service provided