Rhetoric and Language Terminology

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A set of vocabulary flashcards defining key rhetorical and literary terms based on the lecture notes.

Last updated 8:11 PM on 9/3/26
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15 Terms

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Rhetorical question

The circumstances that influence writing or speech; purpose, audience, topic, speaker, and context

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Context

The circumstances that surround the act of writing or reading, and how these circumstances shape, what is communicated and how it is communicated

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Exigence

The problem or concern that motivates a speaker or writer to communicate

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Persona

The character or personality of the speaker/author that the audience perceives behind the text

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Indignant

angry because of injustice, noun form is indignation

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Kairos

The timeliness of a persuasive speech or text. There is a right time to persuade people.

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Ethos

Appeals to the audience's trust (good character, good will, good sense).

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Pathos

Appeals to an audience's emotions (pity, indignation, fear, etc.) in order to persuade them.

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Logos

Appeals to an audience's logic or reason.

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Connotations

The additional ideas and emotions that a word evokes that are not part of its definition.

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Figurative Language

The use of words and phrases in a non-literal way to create a special meaning, evoke emotions, or make descriptions more vivid and impactful.

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Imagery

Language that evokes a mental image or other kinds of sense impressions (visual, auditory, gustatory, olfactory, tactile, synesthetic)

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Diction

The authors word choices, including their connotations and denotations (literal definitions)

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Details

The facts an author choses to include ( the who, what, when , where, why, and how)

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Syntax

The order of words in a sentence, sentence structure