mkt segmentation

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Last updated 2:01 PM on 10/9/25
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8 Terms

1
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Identify bases

Divide the market using factors like demographics, behavior, or lifestyle.

2
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Develop profiles

Create detailed descriptions of each segment (needs, values, preferences).

3
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Measure attractiveness

Evaluate which segments are worth pursuing (size, growth, competition, fit with resources).

4
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Select segments

Choose the group(s) the company will serve.

5
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Develop positioning

Decide how to be perceived in each target segment (e.g., affordable, premium, eco-friendly).

6
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Design marketing mix

Tailor product, price, place, and promotion to fit the needs of each chosen segment.

7
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STP

Acronym that helps remember the segmentation process: Segmentation, Targeting, Positioning.

8
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ID – MS – DD

A mini acronym that helps remember the sub-steps: Identify/Develop, Measure/Select, Develop/Design.