Cognitive Heuristics

Vocabulary flashcards defining key cognitive heuristic concepts from the provided notes.

Representativeness

Judging by resemblance to a prototype.

Ignoring Base Rates

The condition under which the representativeness heuristic often leads to inaccuracies.

Availability Heuristic

A cognitive 'rule of thumb' based on how easily instances are recalled, which focuses on ease of recall rather than amount of information and is not always inaccurate.

Ease of Recall

The specific factor that the availability heuristic focuses on, rather than the amount of information.