written reports

1. image ads

2. Video ads

3. Carousel Ads

4. Collection Ads

5. Lead Ads

6. Dynamic Ads

7. Messenger Ads

8. Stories Ads

types of facebook advertisements

Image Ads –

Simple yet effective, these ads use a single high-quality image with text, a headline, and a call-to-action (CTA). They are ideal for brand awareness and product promotion

Video Ads –

Use moving visuals and sound to capture attention and convey messages dynamically. Suitable for storytelling, product demonstrations, and brand values.

Carousel Ads –

Feature up to ten images or videos in a single ad, allowing users to swipe through different products or features. Perfect for showcasing multiple offerings

Collection Ads –

Designed for mobile users, these ads combine a cover image or video with product images underneath. When tapped, they open an immersive full-screen shopping experience.

Lead Ads –

Collect user information directly on Facebook through pre-filled forms. Useful for sign-ups, newsletters, and inquiries

Dynamic Ads –

Automatically display relevant products to users who have shown interest online, based on their browsing or purchase behavior

Messenger Ads –

Appear directly in Facebook Messenger or prompt users to start a chat with a business, promoting personalized interaction

Stories Ads –

Full-screen, temporary ads that appear in Facebook and Instagram Stories, often interactive with swipe-up links or polls ideal for younger audiences.

1. Mega influencers (1M+ Followers)

2. MACRO INFLUENCERS (100,000 - 1 Million Followers)

3. MICRO INFLUENCERS (10,000 - 100,000 Followers)

4. NANO INFLUENCERS (1,000 - 10,000 Followers)

Types of Influencers Based on Number of Followers

Mega Influencers

are celebrities or internet stars who have millions of followers

Macro Influencers

are influencers who have a large number of followers, usually between 100,000 to 1 million.

Micro Influencers

usually focus on specific topics and have their own niche, such as skincare, fitness, or books. 

Nano influencers

are the smallest group in terms of follower count, but they can still be very powerful.

1. LIFESTYLE INFLUENCERS

2. FASHION INFLUENCERS

3. BEAUTY INFLUENCERS

4. FITNESS INFLUENCERS

5. TECH INFLUENCERS

6. FOOD INFLUENCERS

7. TRAVEL INFLUENCERS

8. PARENTING INFLUENCERS

9. GAMING INFLUENCERS

10. EDUCATIONAL INFLUENCERS

Types of Influencers Based on Content or Niche

LIFESTYLE INFLUENCERS:

Share daily life, routines, hobbies, and inspiration that people can relate to.

FASHION INFLUENCERS:

Focus on clothing, style tips, trends, and outfit ideas.

BEAUTY INFLUENCERS:

Share makeup, skincare routines, product reviews, and beauty tips

FITNESS INFLUENCERS:

Post workouts, health advice, diet tips, and motivational content for a healthy lifestyle.

TECH INFLUENCERS:

Review gadgets, apps, software, and explain technology in an easy way.

FOOD INFLUENCERS:

Share recipes, cooking tips, restaurant reviews, or food adventures.

TRAVEL INFLUENCERS:

Post about trips, destinations, travel guides, and unique experiences.

PARENTING INFLUENCERS:

Talk about raising children, family life, and parenting tips.

1. PERSONAL BLOGS

2. BUSINESS BLOGS

3. NICHE BLOGS

4. LIFESTYLE BLOGS

5. FOOD BLOGS

6. TRAVEL BLOGS

7. NEWS BLOGS

TYPES OF BLOG

Personal blogs

are like online diaries. People use them to share their thoughts, experiences, and views on life. These blogs often cover a wide range of topics, including personal experiences, hobbies, and reflections on life.

Business or corporate blogs

are used by companies to communicate with their audience, share industry insights, and promote their products or services. These blogs are often used for branding, customer engagement, and thought leadership

Niche blogs

focus on very specific topics. They write for a particular group of people who are really interested in that subject. This lets the bloggers become experts in their chosen area and build a strong community around their content

Lifestyle blogs

cover a wide range of topics related to daily life, including health, wellness, beauty, home decor, and relationships. These blogs aim to inspire and inform readers on how to live a fulfilling life.

Food blogs

focus on recipes, cooking tips, restaurant reviews, and food-related experiences. These blogs often include mouth-watering photos and detailed instructions for preparing delicious meals.

Travel blogs

are a source of inspiration and information for travelers. They often feature travel stories, destination guides, travel tips, and advice for planning trips.

News blogs

provide up-to-date information on current events, trends, and news stories. These blogs often feature breaking news, analysis, and commentary on political, social, and cultural issues.

1. IN-FEED

2. TOPVIEW

3. BRANDED HASHTAG CHALLENGE

4. BRANDED EFFECTS

5. SPARK

6. E-COMMERCE

TYPES OF TIKTOK ADVERTISEMENT

In-feed ads

have become an essential part of the platform's advertising ecosystem, offering a seamless and non-disruptive way to engage users. These ads appear directly in a user's "For You" feed, blending naturally with organic content

TopView ads

can last up to 60 seconds, giving brands enough time to tell a story, showcase a product, or create an emotional connection with the viewer

Branded Hashtag Challenge 

is a unique and highly engaging advertising format that invites users to participate in a challenge by creating and sharing content around a specific branded hashtag

Branded Effects

are special, interactive visual elements that brands can create to enhance the user experience through augmented reality (AR) filters, stickers, and special effects.

SPARK

is a type of paid advertising format that allows brands to boost organic content. This format helps brands promote high-performing TikTok videos, either from their own account or from creators they’ve partnered with, in a more organic way.

E-commercE

has rapidly grown into a powerful tool for brands and creators to sell products directly on the platform, transforming the way users shop online.

1. TARGET AUDIENCE

2. VALUE-DRIVEN CONTENT

3. CONTENT FORMAT

4. CONTENT CHANNELS AND GOALS

Key Elements of Content Marketing

Target Audience

Identify the specific group of consumers who are most likely to engage with the benefit from the brand’s offerings

Value-Driven Content

Create content that addresses the audience’s needs, solves problems, or entertains. This builds trust and positions the brand as more than just a service provider, it becomes a helpful resource.

Content Formats

Use a variety of content types to reach different audience segments and cater to diverse preferences. Use formats can include written, visual, and interactive materials, and should be adaptable for different platforms.

Content Channels and Goals

Choose the right platforms where the target audience is most active. Each channel has its own purpose, strengths, and styles so strategies should be implemented accordingly