Global Media Cultures Notes

These flashcards encompass critical terms and theories related to global media cultures as outlined in the lecture notes.

Media Globalization

The process through which media messages and formats are disseminated across the world, often leading to cultural exchange and influences.

Communications and Development Model

A paradigm that views media as tools for instigating change and modernization in developing countries.

Imagined Communities

A concept introduced by Benedict Anderson that describes nations as socially constructed communities, where individuals feel a sense of belonging despite not knowing each other.

Cultural Imperialism

The theory which suggests that global audiences are predominantly exposed to media messages from Western industrialized countries, fostering a dependency on Western culture.

Neocolonialism

A practice where a powerful country uses economic, political, or cultural pressures to control less powerful countries, often through media.

Cultural Pluralism

Also known as cultural globalization, this term refers to the existence of multiple cultural identities within a society and the interactions among them.

Homogenization

The process through which diverse cultures become more similar, often due to the influence of global media.

Heterogenization

The process which refers to the development and preservation of distinct cultural identities in response to globalization.

NWICO (New World Information and Communication Order)

An initiative aimed at promoting diversity and pluralism in global media to empower the South, but often hampered by political resistance.

Cultural Dependency

A concept associated with cultural imperialism, describing how countries may rely on or become dependent on foreign media and cultural products.