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Sampling Methods
Techniques used to select a subset of individuals from a population for the purpose of conducting surveys.
Probability Sampling
Sampling methods that rely on random selection, allowing each member of the population a known chance of being included.
Non-probability Sampling
Sampling methods where some members of the population have no chance of being selected, often used in exploratory research.
Respondent Bias
Errors in survey responses resulting from the participants' subjective perspectives or personal beliefs.
Survey Validity
The extent to which a survey accurately measures what it is intended to measure.
Survey Reliability
The degree to which a survey produces consistent results over repeated applications.
Exit Surveys
Surveys administered to participants immediately after an event to gather immediate feedback.
Longitudinal Surveys
Surveys that collect data from the same subjects at multiple points over time to track changes.
Cross-sectional Surveys
Surveys that collect data at a single point in time from a sample of a population.
Field Testing
The process of piloting a survey to assess its effectiveness and identify potential issues before full implementation.