English for Business Studies - Unit 12

SWOT analysis

(n) a technique used to help a business identify its strengths and weaknesses, and to identify any opportunities which may be available and threats that are faced

transport network

(n) a network of routes for roads, railways, etc.

backing

(n) support or financial assistance provided to a person, project or organization

bid

(n) an offer or proposal to buy or acquire something, often in a competitive situation such as an auction

contract

(n) a legally binding agreement between two or more parties that outlines the rights and obligations of each

customer care

(n) the provision of assistance, support, and attention to customers to ensure their satisfaction and loyalty

cut-price

(adj) offered or sold at a reduced or discounted price

distribution channel

(n) a path or route through which goods or services are delivered to customers, such as wholesalers, retailers or online platforms

diversification

(n) the act of expanding or varying the range of products, services or markets to reduce risk and capture new opportunities

economic cycle

(n) the recurring pattern of economic expansion and contraction, typically characterized by periods of growth and recession

emphasize

(v) to give special importance or attention to something; to highlight or stress

established

(adj) having been in existence or operation for a significant period of time; well-established

findings

(n) the results or conclusions obtained from research, investigation or analysis

franchise

(n) a legal and commercial relationship between the owner of a brand, product or service (franchisor) and an individual or organization (franchisee) authorized to operate under the brand's name and business model

fund

(n) a pool of money or financial resources allocated for a specific purpose often used for investment, research or financing activities; (v) to provide financial resources or support for a project, initiative or organization

interest rates

(n) the percentage charged or earned on a loan or investment, representing the cost of borrowing or the return on investment

internationalization

(n) the process of expanding business activities or operations beyond domestic borders to reach international markets

interviewee

(n) a person who is being interviewed, typically for a job or research purposes

interviewer

(n) a person who conducts an interview, typically asking questions to gather information or assess candidates

joint venture

(n) a business arrangement in which two or more parties collaborate and pool resources to undertake a specific project or pursue a shared goal

lease

(n) a contractual agreement in which one party (the lessor) grants another party (the lessee) the right to use a property or asset for a specified period in exchange for periodic payments; (v) to let something, such as a piece of equipment for a specified period of time for a regular payment

networks

(n) interconnected systems, groups or individuals that facilitate communication, cooperation or the exchange of information or resources

questionnaire

(n) a set of questions used for collecting information or opinions from individuals, often for research or survey purposes

random sample

(n) a subset of individuals randomly selected from a larger population

respondent

(n) a person who responds to a survey, questionnaire or interview

sample

(n) a representative subset of a larger population, used for research or statistical analysis

scale

(n) the relative size or extent of something, often in comparison to a standard or reference

state

(v) to express or declare something clearly and explicitly; to make a formal statement

stock market flotation

(n) the process of offering shares of a company to the public for the first time, allowing them to be traded on a stock exchange

survey

(n) a research method used to collect data from a group of people

SWOT analysis

(n) an assessment or evaluation of the strengths, weaknesses, opportunities, and threats of a business or project