Literature Research

Why is literature research important for presentations?

Boosts speaker credibility.

Strengthens arguments with evidence.

Identifies gaps/inconsistencies in existing knowledge.

Familiarizes the speaker with key terminology.

List the 5 steps of conducting literature research.

Identify keywords (e.g., "consumer behavior," "sustainable fashion").

Select sources (articles, books, blogs, journals).

Evaluate sources (check relevance, currency, reliability).

Take notes (organize key points and quotes).

Record references (APA style: author, title, date).

What 3 factors determine a source’s quality?

Currency: Is the information up-to-date?

Relevance: Does it relate to your topic?

Reliability: Is the author/organization credible?

Name 4 types of sources used in presentations.

Books (e.g., Durmaz & Ozmenek, 2020).

Journal articles (e.g., METU NCC Study, 2016).

Websites (e.g., Red Crescent’s donation guidelines).

Newspapers (e.g., The Guardian article on climate change).

What are the 3 steps of the Triple I Method?

Introduce: Contextualize the source.

• Example: "According to the World Migration Report (2015)..."

Integrate: Insert the information.

• Example: "...urban migration in India rose by 8 million."

Interpret: Explain its relevance.

• Example: "This shows rural job shortages are a key issue."

How do you cite a book in a presentation?

• Format: Author + Title + Year.

• Example: "In How to Boost Student Motivation (2017), Pinar Sahin emphasizes..."

How do you cite a journal article in a presentation?

• Format: Author + Article Title + Journal Name + Year.

• Example: "A 2016 METU NCC study found..."

Give examples of neutral, tentative, and strong reporting verbs.

• Neutral: Describes, shows, notes (e.g., "Dowson (2011) notes...").

• Tentative: Suggests, hypothesizes (e.g., "Thomson (1999) suggests...").

• Strong: Argues, refutes (e.g., "Şenol (2010) argues...").

What are 3 common citation errors to avoid?

1. Missing source details (author, year).

2. Overusing quotes without interpretation.

3. Failing to cite images/graphs on slides.

How can you avoid plagiarism in presentations?

Cite all borrowed ideas, data, images, and quotes.

Use quotation marks for direct quotes.

Paraphrase and still credit the original source.

What’s the difference between verbal and visual supports?

Verbal: Definitions, stats, stories (spoken).

Visual: Charts, graphs, photos (displayed).

• Example:

  • Verbal: "50% of teen magazine ads promote unrealistic beauty standards."

  • Visual: A bar chart showing the same statistic.

How do you ensure a source is relevant?

Aligns with your topic/subtopics.

Addresses your research question.

Provides actionable insights (e.g., "This study explains why greenwashing works").