CHAI Lang - Rheotrical Terms

Mood

Feeling or atmosphere that a writer creates for the reader, what emotion is evoked

Imagery

Description that appeals to the senses (sight, sound, smell, touch, taste)

Diction

Word choice, with regard to correctness, clearness, or effectiveness

Symbol

A thing that represents or stands for something else, especially a material object representing something abstract

Juxtaposition

The placing of two things, ideas, images, scenes, etc. side-by-side to invite comparison or contrast

Figurative Language

Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid

Audience

The person or people for whom the author or speaker intends to impart their message

Purpose

A writer or speaker's reason for writing or speaking to a given audience. A writer's purpose can be to inform, to persuade, to explain, to argue, to entertain, or to express themself

Message

The message or argument that a writer or speaker wishes to impart to their audience

Metaphor

A figure of speech using implied comparison of seemingly unlike things or the substitution of one for the other, suggesting some similarity

Tenor

The subject of the metaphor to which the attributes of the vehicle are applied

Vehicle

The object whose attributes are applied to the tenor

Expanded Metaphor

A metaphor that is developed in great detail

Mixed Metaphor

A metaphor that conjoins two or more obviously diverse metaphoric vehicles

Rhetoric

The art of using language effectively and persuasively

Rhetorical Situation

The circumstances in which you communicate. When, why, and where they are writing it

Rhetorical Appeals

Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion).

Rhetorical Modes

Exposition, description, narration, argumentation