THE DEVELOPMENT OF MARKET RESEARCH

(IELTS VOCABULARY)

1. attribute to (v) /əˈtrɪbjuːt/
Example: His success is largely attributed to his hard work.

→ to say that something is caused by something else
→ cho là do, quy cho

2. copywriter (n) /ˈkɒpiˌraɪtə(r)/
Example: The copywriter created an attractive slogan for the campaign.

→ someone whose job is to write the words for advertisements
→ người viết quảng cáo

3. act upon (phr.v)
Example: The police decided to act upon the tip they received.

→ to take action as a result of advice or information
→ hành động dựa trên thông tin

4. go about (phr.v)
Example: He went about his daily routine as usual.

→ to begin or continue doing something
→ bắt đầu/tiếp tục làm gì đó

5. publication (n) /ˌpʌblɪˈkeɪʃn/
Example: This article was published in a medical publication.

→ a magazine or book that is published
→ ấn phẩm, sự xuất bản

6. the circulation of the magazine (n phrase)
Example: The magazine has a weekly circulation of 100,000.

→ the number of copies a newspaper or magazine sells
→ lượng phát hành

7. calculate (v) /ˈkælkjuleɪt/
Example: The program calculates your tax automatically.

→ to find out something by using numbers
→ tính toán

8. emerge (v) /ɪˈmɜːdʒ/
Example: New ideas began to emerge after the meeting.

→ to appear or become known
→ xuất hiện, nổi lên

9. opinion poll (n) /əˈpɪnjən pəʊl/
Example: The opinion poll showed that most people supported the plan.

→ a survey of public opinion
→ cuộc khảo sát ý kiến

10. a rival system (n phrase)
Example: The company introduced a rival system to challenge its competitor.

→ a system competing with another
→ hệ thống cạnh tranh

11. aided recall (n phrase)
Example: The researcher used aided recall to test memory.

→ a method where prompts are used to help remember
→ phương pháp gợi nhớ có hỗ trợ

12. prompt (v) /prɒmpt/
Example: His speech prompted a lot of discussion.

→ to cause someone to take action or say something
→ thúc đẩy, gợi

13. leverage (v) /ˈliːvərɪdʒ/
Example: They leveraged new technology to improve service.

→ to use something to maximum advantage
→ tận dụng

14. WATS telephone lines (n phrase)
Example: The survey was conducted using WATS telephone lines.

→ Wide Area Telephone Service lines used for long-distance calls
→ đường dây điện thoại liên tỉnh (Mỹ)

15. a call center (n) /ˈkɔːl sentə(r)/
Example: She works at a call center answering customer questions.

→ a place where people answer phone calls from customers
→ trung tâm cuộc gọi

16. ten-fold (adj/adv) /ˈten.fəʊld/
Example: The output increased ten-fold after automation.

→ ten times as much
→ gấp mười lần

17. take a great leap (v phrase)
Example: Technology has taken a great leap in the last decade.

→ to make significant progress
→ tiến một bước lớn

18. Opinion Outpost (n)
Example: He joined Opinion Outpost to earn money by doing surveys.

→ a platform where people take surveys and give opinions
→ nền tảng khảo sát trực tuyến

19. cold-calling (n) /ˈkəʊld kɔːlɪŋ/
Example: Cold-calling is often used by salespeople to find clients.

→ calling someone you don’t know to sell or get information
→ gọi điện mời chào không hẹn trước

20. intrusive (adj) /ɪnˈtruːsɪv/
Example: The questions in the survey felt intrusive.

→ affecting someone’s privacy in an unwanted way
→ xâm phạm, gây khó chịu

21. quest (n) /kwest/
Example: The scientist was on a quest to find a cure.

→ a long search for something
→ cuộc tìm kiếm, hành trình

22. gather public opinion (v phrase)
Example: The politician gathered public opinion before voting.

→ to collect what people think
→ thu thập ý kiến công chúng

23. recorded straw polls (n phrase)
Example: Straw polls were recorded in the 1800s.

→ informal surveys to test opinions
→ thăm dò ý kiến không chính thức

24. throw a handful of straw into the air (idiom)
Example: He threw a handful of straw into the air to check wind direction.

→ a traditional way to check wind direction; also a metaphor for checking opinion
→ tung rơm để xem hướng gió (ẩn dụ dò ý kiến)

25. focus group (n) /ˈfəʊkəs ɡruːp/
Example: We asked a focus group to test the product.

→ a small group of people discussing a product/service
→ nhóm thảo luận mục tiêu

26. Check which direction the wind is blowing (idiom)
Example: The government checked which way the wind was blowing before making changes.

→ to see what opinion is like before deciding
→ dò chiều dư luận trước khi quyết định