The BBC Apprenticeship

The BBC Values

• Trust - Providing accurate and fair news

• Respect - Diversity, treating everyone the same.

• Creativity - Being original with stories, stay up to date with latest trends

• Audiences - Engage the audience, know your audience, their interests at heart

• Accountability - Commercially aware, taking initiative

• One BBC - Act, think and collaborate as one BBC, take needs of others into account. Take ownership of your learning.

BBC Value: T

Trust

• Building strong relationships

• Do what you’ll say you’ll do

• Be a BBC ambassador

BBC Value: Au

Audiences:

• Know your audience

• Put their interests at heart

BBC Value: C

Creativity

• Be bold with ideas

• Stay up to date with trends

• Get to know people

BBC Value: R

Respect:

• Bring full attention to situations

• Treat others with respect - as you would yourself.

BBC Value: Ac

Accountability:

• Be commercially aware, focus on results

• Take initiative and take stretching goals

BBC Value: O

One BBC:

ACT, THINK AND COLLABORATE AS ONE BBC

• Take into account the needs of others

• Embrace change, seek new opportunities and focus on wellbeing

• Take ownership of your career - accept feedback from colleagues and audiences