Graphic Design - Rules of Graphic Design

contrast

the use of visually opposite or distinctly different elements to create visual interest

emphasis

a focal point that draws the viewers eyes and stands out from the rest of the composition

balance

the distribution of visual weight within a composition, creating a sense of stability

repetition

a design element, such as a line, shape, ore color that is repeated in a predictable or organized way to create visual rhythm, movement, texture, and unity within a composition

movement

a principle that refers to the path the viewers eyes take through a composition, creating the illusion of motion or action

pattern

the repeated use of a specific element like a line, shape, color, or texture to create a sense of unity, harmony, or a visual rhythm withing a composition

white space

the empty area surrounding and between the main subject of elements, often referred to as negative space