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political socialization
the process by which we develop our political values and opinions
family as an agent of political socialization
our families are the 1st major political impact on us and teach us that it is—or is not—valuable to be an informed citizen and coach us in the ways in which we should participate in the civic life of our communities
school as an agent of political socialization
schools influence our political socialization by teaching us shard cultural values (ex: mock elections, saying the pledge of allegiance)
family & school
agents of political socialization with the strongest impact
weekly reader’s student poll, 1956-2012
a first-through-twelfth grade student poll that correctly predicted the outcome of 90% of all presidential elections (students mimic parents’ behavior)
media as an agent of political socialization
the omnipresent role that the media plays in everyday life reinforces democratic values and warrants their inclusion as one of the prime agents of political socialization
preschool
a child’s first exposure to democracy and patriotism
religion as an agent of political socialization
the influence of religious institutions and religion in general varies from individual to individual, but christians tend to be more republican and those with secular values tend to be more democratic
gallup poll results on the issue of pro-choice vs. pro-life
abortion is one of the most divisive issues in the united states—public opinion has changed very little since roe v. wade (in the modern day, the public leans slightly pro-choice, but only barely)
peers as an agent of political socialization
friends, neighbors, coworkers, and other peers influence political socialization by reinforcing already-held beliefs
americans on the issue of wage equality
president obama’s focus on wage equality propelled it to become a higher priority for many average americans, and that issue became part of the national agenda during the 2016 elections (presidents shape american views)
race and ethnicity as an agent of political socialization
african american youth are more likely to be politically active, asian american youth are more likely to be active in their communities, latino youth are more likely to be involved in marches, and white youth are less likely to be politically active
gender as an agent of political socialization
the gender gap first became noticeable in the 1980 election when women were (and still are) much more likely to vote democratic, be anti-military involvement, and anti-capital punishment— men and women align most closely on the issue of abortion
generational differences as an agent of political socialization
people’s opinions are influenced by the events they have lived through—an epic event may lead to a widespread change in political views and younger people feel the effects most (ex: ww2, 9-11)
region as an agent of political socialization
differences in political beliefs based on geographic location stem in part from historical patterns of immigration and have existed since the nation’s founding (northeast & west coast: democratic, south, southwest, & midwest: republican)
activities that manifest popular opinion
demonstrators protesting on the steps of the state capitol, bloggers posting their opinions, citizens communicating directly with government officials
public opinion
the public’s expressed views about an issue at a specific point in time
straw poll
a poll conducted in an unscientific manner, used to predict election outcomes
literary digest
a magazine that correctly predicted the winner of every presidential election between 1920 & 1932 by relying on subscribers’ mail-in postcards disclosing their vote—the poll failed in 1932 because the sample excluded the middle & working class
george gallup/the gallup poll
a princeton-based public opinion researcher who founded the american institute of public opinion (later the gallup organization) and used scientific opinion pols to predict the outcome of the 1936 presidential election (he later failed in 1948 & 2016)
first consideration when conducting a poll
the population that is being targeted
random sample
a scientific method of selection in which each member of the population has an equal chance of being included in the sample
quota sampling
a method by which pollsters structure a sample so that it is representative of the characteristics of the target population
stratified sampling
a process of random sampling in which the national population is divided into fourths and certain areas within these regions are selected as representative of the national population
numbers polled by polling organizations (nationally and statewide)
national samples range from 1,000-1,500, state or congressional district samples range from 300-500
key to a successful polling sample
having a sample that accurately reflects the population
internet polls
market research firms, public opinion polling organizations, and even political candidates are increasingly relying on the internet as a survey research tool (internet polls are flawed because it is possible to respond multiple times)
tracking polls
polls that measure changes in public opinion over the course of days, weeks, or months by repeatedly asking respondents the same questions and measuring changes in their responses
2009
year of obama’s highest approval ratings
push polls
a special type of poll that both attempts to skew public opinion about a candidate and provides information to campaigns about candidate strengths and weaknesses
exit polls
polls conducted at polling places on election day to project the winner of an election before the polls close
issue identified by respondents as most important in 2016
economic issues (including the economy in general, unemployment, the gap between the rich and poor, etc.)
public trust in the institution of the presidency
declined steeply during the nixon presidency due to watergate, then declined gradually during bush and obama’s presidencies
public trust in the judicial branch
consistently high, but has declined since 2012