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to know the expected value/utility of a potential outcome, we have to weigh
how good/bad it will be, and how likely
reward magnitude and probability are integrated in
vmPFC/vStr
expected value signals appear even for
highly abstract outcomes
we are ___ for gains
risk-aversive
we are ___ for losses
risk-seeking
we place less value in a reward if it comes with a cost, like
an actual price
having to wait to get it (delay discounting)
having to work for it (effort discounting)
(price costs) vmPFC often tracks
overall (discounted) value of the reward
(price costs) insula, ACC often track
costs of reward (price)
(price costs) vStr (NAcc) nucleus accumbens
reflect product value
(time costs) vStr NAcc reflect
future $$
(time costs) LPFC reflects
cost (delay)
(time costs) vmPFC reflects the
delay-discounted subjective value of future $$
“tagging” a delayed reward with a specific episode (e.g., vacation) can make people
discount it less, via vmPFC interactions with MTL
(overall) vmPFC tracks discounted reward value across
delay, effort, probability
individual differences in delay and effort discounting have been used to predict
impulsivity (e.g., substance use) and motivation (e.g., apathy) outside of the lab
weighing choice attributes
vmPFC reflects combined value of attributes, weighed by importance
(weighing choice attributes) lateral OFC reflects
low-level features (e.g., of foods)
LPFC was linked to
health-related focus in foods
risk
the outcome is uncertain but the chances are known
ambiguity
outcome and chances are uncertain
people tend to prefer risk to
ambiguity
often people choose more uncertain options
(explore) so that they can learn something new (vs. exploit known ones)
anterior LPFC is associated with
exploration and evaluating counterfactuals (e.g., value of the option you didn’t choose)
decision-making
process of accumulating information supporting each of the possible choices (evidence)
decision threshold
once you have accumulated enough evidence for one choice over the alternatives
drift diffusion model
popular form of evidence accumulation model
evidence we accumulate is
noisy (affected by random factors)
decision vary in
the amount of evidence we have in support of each of the choices, determining the evidence accumulation rate
how much information we require before making a decision (threshold)
whether we start out the decision process closer to one threshold (“thumb on scale”/response bias)
decision unrelated processes (e.g., perception, action)