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Value
price, and benefits (the higher the benefit the higher the value)
Business
“organization or activity that provides goods and services in an effort to earn a profit.”
Profit
The money you earn (P=R-C)
Loss
The money you lose
Entrepreneurs
Risk time, money, and other resources to open and manage their businesses
Standard of living
quality, and quantity of goods and services available to the population
Quality of life
a sense of well-being experienced by the population
Socially responsible firms
firms that actively advocate for the well-being of their customers and workers.
Industrial revolution:
rapid industrialization
Mass production
Semiskilled workers
Repetitive jobs
Production efficiency
Loss of personal pride
Entrepreneurship Era:
Enormous wealth concentrated
A higher standard of living
Workers exploration
Government steps in
Laws to regulate business
More balanced economy
The Production Era:
Refined production
More and more efficiency
Jobs even more specialized
Low costs and prices
Assembly line (Henry Ford)
The Marketing Era:
Consumers have the power
Competition
Distinctive identities
Marketing
The Relationship Era:
Long-term relationships with customers
Technology
Digital resources
Customer service
Nonprofits
organizations that do not hold profit as their main goal, ain to community contribution
Factors of production
capital (technology, money, information, tools), raw materials (natural resources), human resources, entrepreneurship = business success
Business environment
settings: economic, competitive, technological, social, and global environment
Economic:
Government help
Reduce starting risks
Competition flourished
SBA (small business adm.)
Legislation
Beware of corruption
Competitive:
Customer satisfaction
Long-term relationships
Product Value → benefits price
Value = quality
Speed-to-market production
Bleeding-edge: fail, products too far ahead what the market wants
Leading-edge: success, has their product just as the market needs
Workforce:
Employees
Happy employee = higher profit
Best talent = company success
Cultivate human resources
Technological:
Business technology
More efficvinet
More effective
Tech = competitive advantage
Internet
E-commerce
Individualized experience for consumers
Change = victory
Social:
Values
Attitude
Customs
Beliefs
Demographics
Changes from place to place
Understand the different social aspects = business success
Diversity
Manage the aging population
Top talent
Sustainability
Global:
Technology
Free trade
Lowest bidder and highest quality
GATT - lower tariffs and restrictions
Europen Union, NAFTA
Speed-to-market
products delivered as the consumers require (rate: product moves from conception to commercialization)
Business technology
all tech to make them more efficient and effective
World Wide Web
Internet
E-commerce
Business online transactions
Demographics
factors: population size, density, age, gender, race, education, and income
Diversity
inclusion of different genders, ages, religions, nationalities…
Free trade
goods and services flow easily though borders
General Agreement on Tariffs and Trade (GATT)
lower tariffs and promote free trade worldwide.
Economy
financial and social system, shows how production, distribution, and consumption floes though society
Economics
Choices companies make in distributing those resources
Macroeconomics
broader view of the economy, country’s economies
Microeconomics
smaller and punctual, individual businesses
Managing crisis
effort to avert recession by increasing the money supply and encouraging investment.
Subprime loans
borrowers with low credit scores, might not pay back, higher return, low risk.
Fiscal policy
gov regulations though taxation and spending , trade balance
Budget surplus
gov acquired more money than they spend (revenue > spending)
Budget deficit
gov spend more money than they acquired (spending > revenue)
Debt Ceiling
the maximum amount congress lets the government borrow
Federal debt
the sum of all the money the government borrowed and have NOT payed back.
Monetary policy
country’s money, money, price, interest rate, gold reserve, Central Bank.
Commercial banks
private, accept deposits and lend loans to people
Money supply
total of money in the economy
Money
anything accepted as exchange, value, or payment
M1 money supply
all currency
M2 money supply
M1 + savings accounts
Open market operation
Fed function of buying and selling gov. Securities (treasury bills, notes)
Discount rate
interest loans (the fed charges on banks)
Federal Deposit Insurance Corporation (FDIC)
insures deposits in banks and thirift institutions.
Econimic systeam
structure for allocating limited resources. How the gov organizes and distribute \
Capitalism
free market
Private enterprise
Competition
Pure competition:
many competitors selling almost the same product
Monopolistic competition:
many competitors selling different products
Oligopoly
few competitors seeling equal or different products
Monopoly
one producer only selling everything
Natural monopoly
one supplier but because is more efficient that way
Supply
quantity of products offered
Supply curve: graph interactions on price x quantity for supply
Demand
quantity of products wanted
Demand curve: graph interactions on price x quantity for demand
Equilibrium point
supply = demand
Socialism
government should own enterprises that affect the public welfare
Communism
public ownership of everything (enterprise) under the leadership of a strong central government
Mixed economies:
panned + market-based economic systems
Privatization:
government-owned → private owned business
GDP
total valued of goods and services of a nation throughout a year
Unemployment rate
percentage of the work force that is NOT working but is seeking work
Business cycles:
contractions and expansion of businesses throughout time in evey economy
Contraction
economic downturn
Recession
↓GDP for 2 quarters
Depression
long-lasting recession
Recovery
rising economy
Expansion
robust economic growth
Inflation
rising average prices
Hyperinflation
inflation > 50%
Desinflation
slow price increase
Deflation
falling average prices
CPI
inflation on consumers goods (price x quantity)
PPI
inflation on business goods (price x quantity)
Productivity
output divided by input
Sole proprietorship
single owner manages everything
Partnership
voluntary co-workers agreement
General partnership
both partners have active role and unlimited liability
corporation
business separate from the owners (limited liability)
Articles of incorporation
a document filled with a state gov that establishes the existence of a new business
LLC
limited liability for the owners and flexible tax treatment
Limited partnership
one active partner (unlimited liability) and one limited partner (limited liability) - safe for the limited
LLP
active partners with limited liability for company debt
C corporation
limited liability for its stockholders
Corporate bylaws
rules for organizing and conducting a business
Stockholder
owner of a corporation
Institutional investor
organization that buy stocks
Board of directors (CEO’s)
chosen by stockholders to represent their interests
S Corporation
avoid double taxation
Statutory Close
a limited number of owners, operates with less formal rules than C corporations
Nonprofit corporation
do NOT seek to earn profit
Acquisition
one firms by another
Merger
2 companies agree to combine, forming a new company
Disventure
firm transfers its ownership of some operations to investors in other countries
Horizontal merge
combination of 2 firms in the SAME industry
Vertical merge
combination of firms that produce the different stages of the same product (compra todo o processo de producao)
Conglomerate merge
combination of 2 firms of different industries
Franchise
arrangement in which the franchiSOR allows the franchiSEES to use its name, trademark, products… in exchange of money
franchisor
the business that allows the other to use its resources
Franchisee
pays the rights to use the franchisor's resources
Distributorship
franchisor makes a product and licenses the franchisee to sell it
Business format franchise
a broad franchisee agreement