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Understanding Rhetoric - Glossary
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Analysis
a close examination of the parts of a text with the goal of interpreting it as a whole.
Argument
the primary purpose of a text, or the main claim it makes.
Assertion
a debatable claim.
Audience
the intended or accidental recipients of a communication.
Cause and Effect
tracing the reasons that led to an outcome, or anticipating the likely result of an event or a circumstance.
Citation
the way the original source of a quotation, summary, or paraphrase is documented.
Comparison and Contrast
noting similarities and differences between two texts.
Composition
creating a text in one or more media.
Conclusion
the end of a text that ties together its argument.
Context
the situation in which a text is created, including its creator, audience, purpose, medium, and genre, as well as other factors.
Credibility
the characteristic that makes a text believable.
Critical lens
a perspective or theoretical approach that provides context for analysis.
Critical Reading
an analytical approach to a text.
Discourse
written or spoken communication, often characterized by its use in particular communities.
Ethos
the credibility or authority that a speaker or writer brings to a subject.
Evidence
the information used to support an argument.
Explication
revealing or uncovering ideas that are not directly stated in a text.
Genre
a conventional format for presenting information and ideas.
Implicit Messages
ideas that are present in a text, but are not directly stated.
Integration
weaving materials from others’ work into one’s own text and adding commentary that explains the materials purpose and importance.
Interpretation
using context and critical analysis to explain the meaning of a text.
Invention
any technique for exploring new thoughts and ideas during the writing process. (ie., brainstorming and freewriting).
Kairos
awarness of the appropriate timing, occasion,or opportunity for a given rhetorical act.
Logos
appeals to reason and logic in a text.
Medium
material that records, displays, stores, or spreads information (media).
Paraphrase
a detailed explanation of the contents of a source that rephrases the language of the original source.
Pathos
appeals to emotion in a text
Peer Revision
the process of seeking feedback on a text from a classmate, colleague, or friend. (peer review).
Plagarism
presenting the work of another as ones’ own, whether accidentally or deliberately.
Primary Source
a work that presents a firsthand account of an event or time.
Purpose
the aim of a communication.
Quotation
direct repetition of material from a source.