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Understanding Rhetoric - Glossary

Last updated 2:04 PM on 8/25/26
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45 Terms

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Analysis

a close examination of the parts of a text with the goal of interpreting it as a whole.

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Argument

the primary purpose of a text, or the main claim it makes.

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Assertion

a debatable claim.

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Audience

the intended or accidental recipients of a communication.

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Cause and Effect

tracing the reasons that led to an outcome, or anticipating the likely result of an event or a circumstance.

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Citation

the way the original source of a quotation, summary, or paraphrase is documented.

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Comparison and Contrast

noting similarities and differences between two texts.

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Composition

creating a text in one or more media.

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Conclusion

the end of a text that ties together its argument.

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Context

the situation in which a text is created, including its creator, audience, purpose, medium, and genre, as well as other factors.

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Credibility

the characteristic that makes a text believable.

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Critical lens

a perspective or theoretical approach that provides context for analysis.

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Critical Reading

an analytical approach to a text.

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Discourse

written or spoken communication, often characterized by its use in particular communities.

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Ethos

the credibility or authority that a speaker or writer brings to a subject.

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Evidence

the information used to support an argument.

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Explication

revealing or uncovering ideas that are not directly stated in a text.

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Genre

a conventional format for presenting information and ideas.

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Implicit Messages

ideas that are present in a text, but are not directly stated.

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Integration

weaving materials from others’ work into one’s own text and adding commentary that explains the materials purpose and importance.

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Interpretation

using context and critical analysis to explain the meaning of a text.

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Invention

any technique for exploring new thoughts and ideas during the writing process. (ie., brainstorming and freewriting).

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Kairos

awarness of the appropriate timing, occasion,or opportunity for a given rhetorical act.

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Logos

appeals to reason and logic in a text.

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Medium

material that records, displays, stores, or spreads information (media).

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Paraphrase

a detailed explanation of the contents of a source that rephrases the language of the original source.

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Pathos

appeals to emotion in a text

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Peer Revision

the process of seeking feedback on a text from a classmate, colleague, or friend. (peer review).

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Plagarism

presenting the work of another as ones’ own, whether accidentally or deliberately.

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Primary Source

a work that presents a firsthand account of an event or time.

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Purpose

the aim of a communication.

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Quotation

direct repetition of material from a source.

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