Taylor swift quiz
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10 Terms
4 brand strategies
story telling, social media, evolution, relatability
what does her story telling do?
makes fans emotionally connected to her
taylor’s brand is….
bigger than her music
uses social media to…
create experiences and community, not just promote music
stays relevant while..
repeatedly reinventing her image and music
her relatability makes…
fans identify with her experiences and emotions
state politically quiet until
2018, which was a major turning point in her political involvement
her relationship with travis kelce and the chiefs
demonstrates her ability to affect a completely different entertainment/ sports brand
fan loyalty + emotional connection = huge brand power
her emotional connection helps explain why her fan base remains so loyal