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descriptive statistics
organizing, summarizing, and visualizing data
inferential statistics
drawing conclusions from data
from the data. what can you say about a whole group from a study
population
a collection of persons, things, or objects of interest for studying and understanding
sample
a selected subset of the population that will be used for population inference
what do we need to consider when finding a sample
it should be representative of the whole population
population parameter
a fixed number that describes an entire population
ex) average income, average lifespan, average test score
sample statistic
a specific number that describes a sample from the population
what can we do with a simple sample statistic
used to estimate unknown characteristics of a larger, broader population
simple random sampling
each sample of the decided size has the same chance of being selected
systematic sampling
every certain number will be in the sample
ex) every 10th, 20th unit will be in the sample
cluster sampling
divide the population into smaller parts that are similar to one another. then, choose a group from each of the clusters
convenience sampling
non-probability research method
researchers choose their participants based on how easy they are to reach or how willing they are to join
stratified sampling
dividing population into groups and selecting individuals from each group
qualitative
data that describes qualities, categories, or characteristics. This data can’t be measured with numners
quantitaive discrete
data that is measurable with countable whole numbers
quantitative continuous
data that is measurable with decimals
another word for qualitative variables
categorical
ordinal vs nominal
another word for quantitative variables
numerical
continuous or discrete
ordinal data
data with rank or sequence
frequency tables
population is split into groups, and the frequency table reports count of each group

relative frequency table
gives percentage for each freqency

bar chart
visual tool that uses rectangular bars to compare data

pareto chart
graph that combines bar chart and a line graph to show which factors have the largest impact

Pie chart/ring chart
circular graph divided into proportional slices to show how the different parts relate
bivariate analysis
categorical vs categorical
histogram vs bar chart
histograms shows the distribution of continuous numerical data
bar graphs display categorical data
how to analyze bar graph
shape, center and spread, outliers, and gaps
modality
unimodal, bimodal, multimodal, uniform
symmetry
symmetric, left skewed, right skewed
median
middle data point
mean
add all numbers and divide by the number of decimals
mode
value that happens the most frequently
measures of spread