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Types of bias
Undercoverage bias
Nonresponse bias
Response bias
Types of samples (bad and random)
Convenience sample
Voluntary response sample
Simple random sample
Stratified random sample
Cluster random sample
Systematic random sample
Types of experimental design
Completely randomized
Randomized block design
Matched pairs design
Elements of a well designed experiment
Comparison - 2 or more treatments
Random assignment to treatment
Replication - more than 1 in each treatment group
Control - keep other variables constant
What random sample vs random assignment to treatment allows us to do
Random sampling allows you to generalize conclusions to the population that the sample came from (if voluntary/convenience sample, can only generalize to experimental units) while random assignment allows us to conclude causation between explanatory and response variables
confounding variable
a variable that is related to the explanatory variable and influences the response variable
low bias vs low variability
a sampling method with low bias produces estimates close to the true value (not above or below), while a sampling method with low variability produces estimates to each other
Undercoverage bias
When some people are less likely to be chosen/more likely to be missed
Nonresponse bias
When people cannot be reached or refuse to answer
Response bias
When there is an issue in the data gathering method (people feel pressured to lie, there are leading questions in the survey, etc.)
convenience sample vs voluntary response sample
sample where people who are easiest to reach are chosen vs sample where people who choose to participate are chosen
simple random sample
sample where individuals are labeled then immediately selected with random number generator
stratified random sample
the population is split into strata (groups of individuals with shared attributes) and an SRS is chosen from each strata
homogenous sample vs heterogenous sample
strata vs cluster
cluster random sample
a heterogenous group is randomly selected from the population that is meant to represent the population
systematic random sample
a starting point is randomized and the rest of the sample is chosen from an equal interval
completely randomized design
simplest form of experiment (no splitting into groups) where sample is assigned treatment randomly right off the bat
randomized block design
subjects are separated into blocks and then randomly assigned treatments within each block (within the block, there is a shared characteristic, e.g. gender)
matched pairs design
subjects are paired (block of 2) by a similarity and then each randomly assigned to a treatment (diff from the other) OR every subject receives both treatments and the order of treatments is randomized (you are your own pair)