Mass comm. chapter 2

Mass Media Timeline

• 1830’s- mass media system developed

• 1945- SCJ says free press is needed for a free society

• 1950- TV>Radio

• 2000s-conglomeration

myspace, facebook, vine, snapchat, insta, tiktok

insta does reels → MULTIMEDIA → interactive

more useres, more $

convergence

• the erosion of traditional distinctions among media

  1. digitization of all content → transmit + share info. across all platforms

  2. increasing data speed of wired + wireless networks

  3. fast + ongoing advances in communication technology

• result of concentration. If a company owns newspapers, an online service, tv stations, book publishers… it will use as many channels of delivery as possible

concentration

• ownership of different and numerous media companies concentrated in fewer and fewer hands

Conglomeration

• the increase in the ownership of media outlets by nonmedia companies

→politics as entertainment

→investigative journalism is restricted

→local media dying

globalization

• ownership of media companies by multinational corporations

  

Interpersonal v. Mass Comm.

• interpersonal → immediate feedback

• mass→delayed feedback

ex: streaming platforms boomed because people were upset about the cost of going to the theatres

(money + tech combined)

The New Mass Communication Process

• Interpreter A → content producer

the message: information the media outlets are trying to disseminate

• Interpreter B → audience, large and unknown (but now audiences are becoming smaller, more specific, and leaving digital footprints)