Keyword Research

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Last updated 10:54 PM on 9/16/26
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15 Terms

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Keyword Research

Finding what your target audience searches for to create content that matches their needs.

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Seed Keywords

Basic keywords used to start keyword research and discover related terms.

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Search Volume & Difficulty

Higher search volume usually means more competition and effort to rank.

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Long-Tail Keywords

Specific, longer phrases with lower volume/competition that often have higher conversion potential.

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Pages vs. Websites

Pages rank for keywords, so different pages should target different valuable keywords.

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Search Intent

What the searcher wants to accomplish with their search.

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5 Search Intents

Informational, Navigational, Transactional, Commercial Investigation, Local.

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Informational

find information

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navigational

find a specific website

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transactional

do/buy something

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commercial

compare products

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local

find something nearby

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SERP & Intent

Search the keyword and examine the SERP. The results/features show what content users want.

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Competitor/Seasonal/Regional Research

Competitors, seasons, and regions.

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Keyword Research Strategy

Understand audience → find keywords → analyze volume/competition → determine intent from SERP → create content that fulfills intent.