intro to mil (mod #1)

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communication

process where information is spread, packaged, channeled, & imparted by a sender to a receiver via some medium

mass communication

person, group of people, or large organization creates a message & transmits it through some type of medium (this is needed unlike in public communication)

media

physical objects used to communicate or mass communicate through

mass media

designed to be consume by large audiences using agencies of technology

media languages

conventions, formats, symbols, & narrative structures that indicate the meaning of media messages to an audience

• advertisements use ethos (credibility/ethics), pathos (emotion), logos (logic/reason)

books, newspapers, magazines, journals, signages, brochures, billboards

TYPES OF MEDIA:

these are examples of print media

radio, TV, cinema

TYPES OF MEDIA:

these are examples of broadcast media

websites, vlogs, apps, VR/AR, email

TYPES OF MEDIA:

these are examples of new media

the form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived.

What does the phrase, “The medium is the message.” by Marshall McLuhan mean?

mediated communication

refers to the exchange of ideas or information using some form of communication technology;

• need for coordination

• no required response

• synch & asynch modes of communication

• reduced nonverbal cues

• hyperreality & online identity

• gatekeepers & moderators

• etiquette & norms

• mass communication

True

TRUE OR FALSE:

In mediated communication, changing technology changes

• how many & who produce and receive messages

• how quickly messages can be communicated

• how inexpensively messages can be communicated

• how receivers are able to interact w/ the message

• how participants play & exchange their roles in communication

literacy

ability to identify, understand, interpret, create, communicate & compute using printed & written materials

functioning literacy (for MIL)

continuum of learning in enabling individuals to achieve their goals, to develop knowledge and potential, & to participate fully in their community and wider society

media literacy

understanding and using mass media in either an assertive or nonassertive way (critically & informed);

ability to read, analyze, evaluate, & produce communication

• define & articulate info needs

• locate & access info

• assess info

• organize info

• make ethical use of info

• communicate info

• use ICT skills for info processing

give examples of key outcomes of MIL for information literacy

• understand roles & functions of media in democratic societies

give examples of key outcomes of MIL for media literacy

media and information literacy

refers to the essential competencies that allow citizens to engage w/ media and other information providers effectively & develop critical thinking and life-long learning skills for socializing and becoming active citizens

information, interpretation, diversion, instruction, bonding

give the 5 functions of media

information

5 FUNCTIONS OF MEDIA:

we have a need for _______ to satisfy curiosity, reduce uncertainty, and better understand how we fit into the world

• ex. news reports

interpretation

5 FUNCTIONS OF MEDIA:

rather than just presenting raw facts, the media offers context, analysis, and evaluation of events, influencing public opinion

• ex. PBB, documentaries

diversion

5 FUNCTIONS OF MEDIA:

usage of media to escape our day-to-day lives, to distract us from our upcoming exam, or to help us relax

• ex. video games, movies

instruction

5 FUNCTIONS OF MEDIA:

some media outlets exist to cultivate knowledge by teaching instead of just relaying information

• ex. National Geographic & Discovery Channel

bonding

5 FUNCTIONS OF MEDIA:

media outlets can bring people closer together

• ex. online forums, fandoms

essential facilitators, vehicle for cultural experiences, function transparently as an advocate & social actor

media providers are expected to do these