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Chapter 1 Content
Business Driven Technology
Fact
The confirmation or validation of an event or object that is quantifiable.
Information age
Describes the world we are living in today. Allows organizations to quickly grow.
Internet of Things
Any device connected to the internet with the goal of enhancing performance without human intervention.
Data
Raw facts describing characteristics about events or objects
Structured data
Data stored in a traditional system such as a relational database or spreadsheet.
Unstrctured data
Data that is not defined and does not follow a specified format.
Machine-generated data
Data created by a machine without human intervention.
Human-generated data
Data that humans generate and input into computers.
Big data
large volume of data either structured or unstructured
Characteristics of big data
Variety, veracity, volume, and velocity.
Variety
Structured and unstructured data.
Veracity
The uncertainty of data including biases, noise, and abnormalities.
Volume
The scale of data.
Velocity
The analysis of streaming data as it travels around the internet.
Snapshot
A view of data at a particular point in time.
Information
Data converted into meaningful and useful context.
Variable
Data characteristic which changes over time
Report
Document containing data organized in a table, matrix or graphical format allowing users to easily comprehend and understand information.
Static report
Report created once based on data that doesn’t change
Dynamic report
Report that changes automatically during creation
Business intelligence
Information from multiple sources to analyze patterns, trends, and relationships for strategic decision making.
Analytics
Science of fact based decision making.
Business Analytics
Scientific process of transforming data into insights for making better decisions.
Descriptive analtytics
Analytics that describes past performance and history.
Diagnostic analytics
Analytics that examines data and context to answer the question “Why did it happen"
Predictive analytics
Analytics that extracts info from data to predict future trends and identify behavioral patterns.
Prescriptive analytics
Analytics that creates models to aid in the decision making process
Knowledge
Skills, experience, and expertise coupled with information and intelligence to create a person’s intellectual resources
Knowledge assets
The human structural and recorded resources available to an organization
Knowledge worker
individuals valued for their ability to interpret and analyze information
Chapter 2 content
Identifying competitive advantages
Business strategy
A leadership plan achieving a specific set of goals or objectives
Competitive advantage
A product or service the organization’s customers place a greater value on than similar offerings from a competitor.
First-mover advantage
When an organization can significantly impact its market share by being first to market.
SWOT analysis
Evaluates an organization’s strengths, weaknesses, opportunities, and threats to identify significant influences working for or against strategies.
Buyer power
Ability of a customer to determine the price of a good or service.
Switching cost
Manipulating costs making customers reluctant to switch to another product
Loyalty program
Rewards customers based on the amount of business they do with the business and influences future behavior
Supplier power
The suppliers ability to influence the prices they charge for supplies.
Supply chain
All parties involved in the creation of a product or raw material.
Threat of substitute products or services
Looks at how many other products or services can be used in place of the businesses said products or services
Threat of new entrants
How easy it is for new competitors to enter a market
Entry barrier
A feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
Industries with high entry barriers
Energy, banking, telecommunication industries
Industries with low entry barriers
Restaurant, movie rental, and catering industries
Product differentiation
When a company develops unique differences in its products or services with the intent to influence demand.
Business process modeling
The activity of creating detailed flow charts of a work process showing inputs, tasks, and activities in a structured sequence.
Business process model
A graphical description of a process, showing the sequence of process tasks, developed for a specific process.
As-is process model
Represents the current state of the operation without any specific improvements or changes to existing processes.
To-be process model
Shows the results of applying change improvement opportunities to the current (As-Is) process model.
Event
Anything happening during a specific business process
Activity
A specific task
Gateways
Controls the flow
Flow
The path a business process follows
Swim lane
Arranges the process flow into rows showing specific activities that take place in each row.
Workflow
Tasks, activities, and responsibilities required to execute each step in a business process
Control system
Monitor processes to ensure tasks, activities, and responsibilities are executed as specified.
Digitization
Automation of existing manual and paper-based processes and workflows to a digital format.
Operational business processes
Static routine, daily business processes.
Operationalized analytics
Makes analytics part of a business process
Business process improvement
Understanding and measuring the current process to make performance improvements accordingly
Automation
Process of computerizing manual tasks
Robotic process automation
Software with AI and machine learning capabilities to handle high-volume, repeatable tasks that previously required a human to perform.
Chapter 3 content
Strategic initiatives for implementing competitive advantages
Business Process
Standardized set of activities accomplishing a specific task
Customer-facing process
front-office processing who customers have direct contact with
Business-facing process
back-office processes who customers do not interact with or see
Use case
A description of how a system, product, or service can be used to achieve specific goals, tasks, or objectives
Actor
Entity which interacts with the system
Business process reengineering
Analysis and redesign of workflow within and between enterprises
Supply chain management
The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitability.
5 basic activities of supply chain management
Plan, source, make, deliver, return
Plan
Must have a plan for managing all the resources toward meeting customer demand for products or services
Source
Must choose reliable suppliers to deliver goods and services for making products
Make
Where companies manufacture its products and services
Deliver
Logistics, set of processes that plans for and controls the transportation from suppliers to customers
Return
Create a network for receiving defective and excessive products and support customers who have problems with delivered products
Customer relationship management
Managing all aspects of a customers relationship with an organization. Increases customer loyalty and retention and organization profitability
Lead
Person/company unknown to your business
Contact
Specific individual representing the account
Account
Existing business relationship and can include customers, prospects, partners, and competitors
Sales opportunity
Potential sale of goods/services related to an account or contact
Enterprise resource planning
Integrates all departments and functions throughout an organization into a single IT system
Chapter 4 content
Measuring success of strategic initiatives
Project
Temporary activity to create a unique product, service, or result
Metrics
Measurements used to evaluate results and determine whether a project is meeting its goals
Critical success factors
Steps organizations make to achieve goals and objectives and to implement strategies
Key performance indicators (KPIs)
Quantifiable metrics a company uses to evaluate progress toward critical success factors
Market share
portion of the market a firm captures
Return on investment
Indicates the earning power of a project
Efficiency metrics
Measures performance like throughput, transaction speed, and system availability
Effectiveness metrics
Measures impact on business process activities like satisfaction and conversion rates of customers
Benchmark
Baseline values the system seeks to attain
Benchmarking
Process of continuously measuring system results and comparing those results to optimal system performance. Used to identify steps and procedures to improve system performance
Chapter 5 content
Organization structures supporting initiatives
Ethics
Principles and standards guiding human behavior toward other people
Information ethics
govern the ethical and moral issues arising from the development and use of ITs
Privacy
The right to be left alone have control over your own personal possessions. Not being observed without your consent
Confidentiality
Assurance that messages and information are available only to those who are authorized to view them