Media Evo

Tribal Age

An oral society dependent on speech and word-of-mouth, characterized by cave paintings, clay tablets, and early tools.

Literacy Age

Marked by the invention of the phonetic alphabet, fostering independence through reading and writing.

Print Age

Period of mass production via printing press, newspapers, and early communication tools like the telegraph.

Electronic Age

Began with the transistor, leading to radios, TVs, and early computers.

Information Age

Defined by the internet, social networks, and digital devices like smartphones and wearables.

Technological Determinism

Idea that technology significantly impacts human life and societal development.

Media Convergence

Merging of traditional and digital media through platforms like the internet and interactive tech.

Pre-Colonial Philippine Media

Used Baybayin, a pre-Hispanic writing system from the 14th century.

Spanish Period Media

Introduced books, magazines, and newspapers like "La Solidaridad" to the Philippines.

American Period Media

Shaped by U.S. influence, featuring early radio stations and imported films.

Japanese Period Media

Guerrilla press countered Japanese-controlled corporate media during WWII.

Martial Law Media

Marcos-era shutdowns led to government-controlled outlets owned by cronies.

Post-Martial Law Media

Revival of electronic and digital media, including the Philippines' first internet connection.

Present Day Media

Knowledge-based society driven by digital tech and global high-tech economies.

Martial Law Period

Started September 23, 1972,

Ended January 17, 1981. 

Adler, 2006

He coined Technological Determinism

Benigno Aquino Death

Aug 21, 1983

Cristopher Latham Sholes

Invented QWERTY

Del superior govierno

First non filipino newspaper

La solaridad

First filipino newspaper

Manila Times

first pilipino publisher