GA4 Beginner

Realtime Report

A Google Analytics report that displays user activity that occurred in the past 30 minutes.

How to use Realtime report

Check that user traffic to your website appears in Google Analytics. If no data is showing, open up your website or app so that you're an active user.

Event count by event name card

Shows all of the events being collected from your tag site, such as page views and any click events that you're sending.

Tag Assistant

A debugging tool, and the optional extension provides additional debugging information when using Tag Assistant.

Data processing time

After installing Google Analytics for the first time, you must wait up to 24 hours for Google Analytics to process the data from your website or app and then display the data in the Realtime Report.

Data Thresholds

Analytics may apply thresholds to protect the identity of individual users when you don't have a lot of users on your website.

Tag

A small piece of code added to each page of a website to measure user behavior or ad functionality.

Tag Management System

A system used to add and manage tags on a website, such as Google Tag Manager.

Events

Interactions with website or app content that are sent to Google Analytics.

Common Interactions as Events

Automatically collected events in Google Analytics, such as first visit or outbound link click.

Firebase SDK

A software development kit used to collect data from apps for Google Analytics.

Custom Events

The action of capturing important interactions that pertain to your business.

Digital Analytics

The process of collecting, measuring, and analyzing data from digital sources such as websites or mobile apps.

Acquisition

Building awareness of your product or service and acquiring user interest.

Engagement

When your users interact with your business.

Monetization

When a user becomes a customer and makes a purchase.

Marketing Funnel

Shows the different stages of a customer journey.

Google Merchandise Store

An online retail store that sells branded products like T-shirts and coffee mugs. Uses analytics to gain insights into customer behavior.

Flood-It

Mobile gaming app. Analytics can show how users find the app and download it and user behavior within the app.

Main purpose of digital analytics

To help you understand your progress toward particular business objectives.

Google Analytics Account

A collection of properties whose data is owned by a single business entity.

Property

Represents a grouping of user data, like from a website or an app; the level where Google Analytics processes data and where you can create links with other products, like Google Ads.

Data Stream

Represents the flow of data from a website or an app to the property, and the level where you can control things like what data gets collected.

Single Web Data Stream

Should be used to measure the web user journey to ensure consistent user and session reporting.

Best Practice Account Structure

One account per company and one property per brand or business unit.

Analytics 360

An enterprise-level version of Google Analytics that provides additional flexibility for managing your data with things like sub-properties and roll-up properties.