Setting Marketing Objectives

What are functional objectives in business departments?

Departmental objectives that contribute to the overall mission of a business.

What does the marketing function aim to do regarding sales volume?

To increase the volume of goods sold.

How does the marketing department seek to improve sales value?

By increasing the revenue generated through the sale of goods and services.

What do market size objectives in marketing focus on?

Increasing the size of the market to boost sales.

What is the goal of increasing market share in marketing?

To attract customers from competitors.

What does brand loyalty aim to achieve in marketing?

Retaining customers and ensuring repeat purchases.