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Misinformation
False information spread unintentionally
Disinformation
False or misleading information spread intentionally to destabilize institutions.
Digital astroturfing
Manufactured, deceptive and strategic top-down activity on the Internet initiated by political actors that mimics bottom-up activity by autonomous individuals.
Genuine grassroot
Authentic citizen mobilization driven by shared concerns
The Trust Paradox v. Trust in the Government
Trust usually helps society function, but it can be exploited by bad actors and weaponized
Blind trust in political actors = increase vulnerability
Appropriate skepticism may be protective.
Emotional and political motivations override rational evaluation; information is processed to reach conclusions we want to reach.
Social identity matters more than factual accuracy in sharing decisions; disinformation corrupts the “marketplace of ideas” where truth should emerge
Three Core Elements of Digital Astroturfing Repertoire
Tools (sock, puppets, click farms, paid supporters)
Venues (social media platforms, news website comment sections, independent websites)
Actions (creating content via posts and comments)
Traditional Astroturf
Corporate/elite sponsored campaigns disguised as grasroots
Why is it hard to study digital astroturfing
Secrecy
Selection bias
Rapid evolution
Scale
Sophistication
Fundamental Tensions of DA
Scope vs. depth
Access vs. ethics
Timeliness vs. rigor
Internal vs. external validity
Research Limitations on Democratic Knowledge
Policymakers need to know real vs. manufactured opinions
Citizens need to know when they’re being manipulated
Research Limitations on Democratic Policy Implication
Should we regulate something we can not reliably measure?
Who should be responsible for detection and disclosure?
Key Takeaways for DA
What we can’t measure, we can’t fully understand or address
Research limitations have real consequences for governance
An interdisciplinary approach may be beneficial