Innovations in Packaging and Product Development

These flashcards cover key concepts related to innovations in packaging and the product development process as discussed in the lecture.

What does R and D stand for in the context of product development?

Research and Development.

What role does the marketing department play in a company's product development?

They define a need and communicate that to research and development.

What are the five phases of the product life cycle?

Development, Introduction, Growth, Maturity, Decline.

What is the main objective during the maturity stage of the product life cycle?

To defend market share while maximizing profit.

What is one option a company has during the decline stage of a product's life cycle?

Maintain the product, rejuvenate it, harvest it, or discontinue it.

What is meant by 'innovation in packaging'?

Introducing a new concept or design to increase efficiency and reduce environmental impact.

How does convenience drive innovation in packaging?

Consumers demand features like reclosable or resealable structures for ease of use.

What is an example of an innovative packaging design for children's drinks?

Tetra Pak's aseptic transparent stand up pouch.

What does Nabisco's Snack and Seal packaging system offer to consumers?

Resealability, ease of opening, and increased product freshness.

What is a significant feature of the color changing disposable coffee cup lid?

It changes color when in contact with hot liquids, indicating temperature.

What type of packaging uses ingredients to enhance food safety?

Active packaging.

What is one sustainable innovation example related to packaging design?

The Kraft salad dressing bottle redesign that achieved a 19% weight reduction.

What does UniPak eco container represent in sustainable packaging?

It's made from 100% recyclable post-consumer recycled materials.

How do shelf impact and enhanced product perception influence packaging innovation?

They increase visibility and satisfaction, impacting shopper decisions.

What was the purpose of Labatt's Blue Beer can innovation?

To keep beer crisp, cold, and refreshing for longer.