Unit 1 AICE Psych Strengths/Weaknesses Keywords

independent measures (experimental design)(strengths)

no order effects, reduced demand characteristics

independent measures (experimental design)(weaknesses)

participant variables

matched pair design (experimental design)(strengths)

reduced demand characteristics, reduced participant variables, no order effects

matched pair design (experimental design)(weaknesses)

similarity is limited by matching process (matching people based on the experiment doesn’t mean they are similar)

repeated measures (experimental design)(strengths)

participant variables won't distort IV, counter balancing(ABBA)

repeated measures (experimental design)(weaknesses)

order effects, demand characteristics

qualitative data collection (data collective)(strengths)

valid, express themselves exactly, averaging (accounts for outliers)

qualitative data collection (data collective)(weaknesses)

subjective, biased opinions or feelings make it less valid, may not be generalizable

quantitative (data collection)(strengths)

objective, easy to compare

quantitative (data collection)(weaknesses)

often limits responses

opportunity sampling (sampling techniques)(strengths)

quicker and easier

opportunity sampling (sampling techniques)(weaknesses)

non-representative, sample could be biased

random sampling (sampling techniques)(strengths)

representative

random sampling (sampling techniques)(weaknesses)

may not be equally chosen

volunteering sample(sampling techniques)(strengths)

participants come to the researcher, committed and return

volunteering sample(sampling techniques)(weaknesses)

non-representative